“….finance apps are stuffed with darkish patterns, greater than nearly every other class. Darkish patterns are design methods utilized in apps and web sites to make you do issues that aren’t in your greatest curiosity. From pointless “gamification” and casino-like options to manipulative notifications, lack of transparency, and pushing dangerous monetary merchandise, many platforms are, in some methods, incentivised to work in opposition to their very own customers,” Kamath tweeted on his official X deal with.
Calling it a problem even for monetary providers firms, the Zerodha founder mentioned that “it’s very arduous to constantly put clients first”.
“One of many largest challenges in constructing a monetary providers enterprise is that the incentives are sometimes skewed towards doing what’s good for the enterprise and never for the shopper,” the tweet mentioned.
Kamath, in his tweet, claims that Zerodha has averted these practices from day one, thus cultivating belief in Zerodha app customers.
“One cause Zerodha customers belief us with their cash is as a result of we’ve averted these practices from day one. Doing what’s proper for our clients has all the time been on the coronary heart of our philosophy,” the tweet mentioned additional.Additionally Learn: Jane Road Fallout: Zerodha’s Nithin Kamath flags threat to brokers and inventory exchangesHe additionally shared a recorded video breaking down the most typical darkish patterns in finance apps.
One of many largest challenges in constructing a monetary providers enterprise is that the incentives are sometimes skewed towards doing what’s good for the enterprise and never for the shopper. It’s very arduous to constantly put clients first.
This is likely one of the fundamental explanation why finance… pic.twitter.com/AZR1hiiIfb
— Nithin Kamath (@Nithin0dha) July 9, 2025
The billionaire businessman lately shared his views on fintech firms scrambling so as to add AI options of their broking platforms. He defined why Zerodha has deliberately held again from enabling AI-driven order placement, Founder and CEO Nithin Kamath mentioned in a tweet on his official X deal with.
It’s a deliberate alternative, the low cost brokerage is making as a long-term imaginative and prescient of staying related in an business which is large on automation, he mentioned.
Learn Extra: Nithin Kamath on why Zerodha has deliberately held again on enabling AI-driven order placement
(Disclaimer: Suggestions, ideas, views and opinions given by the consultants are their very own. These don’t symbolize the views of Financial Occasions)
