Individuals stand in entrance of an Apple retailer in Beijing, China, on April 9, 2025.
Tingshu Wang | Reuters
Apple iPhone gross sales in China rose within the second quarter of the 12 months for the primary time in two years, Counterpoint Analysis stated, because the tech big appears to be like to turnaround its enterprise in one in every of its most important markets.
Gross sales of iPhones in China jumped 8% year-on-year within the three months to the top of June, in line with Counterpoint Analysis. It is the primary time Apple has recorded development in China for the reason that second quarter of 2023.
Apple’s efficiency was boosted by promotions in Could as Chinese language e-commerce companies discounted Apple’s iPhone 16 fashions, its newest gadgets, Counterpoint stated. The tech big additionally elevated trade-in costs for some iPhone.
“Apple’s adjustment of iPhone costs in Could was nicely timed and nicely obtained, coming per week forward of the 618 purchasing competition,” Ethan Qi, affiliate director at Counterpoint stated in a press launch. The 618 purchasing competition occurs in China each June and e-commerce retailers provide heavy reductions.
Apple’s return to development in China shall be welcomed by buyers who’ve seen the corporate’s inventory fall round 15% this 12 months because it faces a variety of headwinds.
U.S. President Donald Trump has threatened Apple with tariffs and urged CEO Tim Cook dinner to manufacture iPhones in America, a transfer specialists have stated can be near-impossible. China has additionally been a headache for Apple since Huawei, whose smartphone enterprise was crippled by U.S. sanctions, made a comeback in late 2023 with the discharge of a brand new cellphone containing a extra superior chip that many had thought can be troublesome for China to supply.
Since then, Huawei has aggressively launched gadgets in China and has even begun dipping its toe again into worldwide markets. The Chinese language tech big has discovered success consuming away at a few of Apple’s market share in China.
Huawei’s gross sales rose 12% year-on-year within the second-quarter, in line with Counterpoint. The agency was the most important participant in China by market share within the second quarter, adopted by Vivo after which Apple in third place.
“Huawei remains to be using excessive on core person loyalty as they substitute their previous telephones for brand spanking new Huawei releases,” Counterpoint Senior Analyst Ivan Lam stated.
