Netflix has held talks with Spotify about collaborating on music-focused tasks as each streaming giants double down on new choices amid fierce competitors.
The Wall Avenue Journal reported Wednesday (July 2), citing folks near the conversations, that the conversations centered on potential partnerships for a music awards present, a stay live performance sequence, movie star interviews, in addition to documentary tasks with shorter turnarounds to stay related.
Netflix can be growing its personal music-oriented content material choices, rebooting the basic expertise present Star Search, and debuting a brand new present referred to as Constructing the Band subsequent week, based on the report. The competitors, hosted by Backstreet Boys member AJ McLean, will see musicians auditioning for band positions with out seeing potential teammates till rehearsals start.
Brandon Riegg, Vice President of nonfiction sequence and sports activities at Netflix, informed WSJ that the platform has discovered success with the relationship present Love Is Blind, in addition to Million Greenback Secret, its model of Survivor.
For its music competitors present, Netflix has reportedly tapped Jeff Gaspin, former NBCUniversal govt who greenlit The Voice, to guide its unscripted music programming. Gaspin joined Netflix as VP of Unscripted Collection.
Riegg informed the WSJ that Netflix may make the finale for Constructing the Band stay if there’s a second season. Nevertheless, Gaspin mentioned: “We don’t need to do stay for stay’s sake… If we’re going to do stay, we must always have a cause.”
One other music competitors can be within the pipeline, slated for launch within the coming months, the sources informed WSJ.
The reported talks with Spotify mirror Netflix’s rising concentrate on stay programming and increasing its content material after elevating subscription costs within the US for the first time in almost a year-and-a-half in January.
Underneath its newest US pricing, Netflix elevated the price of its ad-free Normal plan, which permits for 2 simultaneous HD streams, by $2.50 monthly, to $17.99 from $15.49. The Premium tier, in the meantime, now prices $24.99, up $2 from $22.99.
As MBW beforehand identified, Netflix’s newest worth adjustment widened an already important hole with Spotify, which raised its Premium subscription by $1 monthly to $11.99 in June 2024.
Netflix’s enlargement into music content material comes as streaming providers compete for subscribers. Netflix reported 301.6 million paid subscribers by the tip of 2024, up 16% from a yr earlier. In the meantime, Spotify had 268 million paying customers in Q1, additionally up by 12% from final yr.
For Spotify, a possible partnership with Netflix comes because it experiments with video content material. The Sweden-headquartered firm initially introduced the launch of music movies in beta again in March 2025, when it provided the service in 11 international locations – the UK, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia and Kenya. It later added Egypt to the checklist.
In October 2024, Spotify introduced that it’s increasing music video streaming to 85 new markets. The corporate not too long ago launched unique Okay-pop efficiency movies accessible solely to paying subscribers.
Music Enterprise Worldwide