Apple is surveying Imaginative and prescient Professional homeowners, and among the questions transcend the machine’s consolation or decision. Along with options like Visitor Mode, and which equipment folks truly use, Apple desires to know what its customers see in rival merchandise (even in classes the place it doesn’t compete but).
Apple is already exploring methods to compete within the good glasses market
As reported by MacRumors, Apple is asking Imaginative and prescient Professional customers whether or not additionally they personal merchandise just like the Meta Quest 3, Meta Quest Professional, PlayStation VR, Valve Index, and ByteDance’s Pico, all of which compete in the identical normal class, to some extent.
However Apple doesn’t cease there, and reportedly is also inquiring customers about good glasses, just like the Meta Ray-Bans, Amazon Echo Frames, and Snapchat Spectacles. These merchandise aren’t direct opponents to the Imaginative and prescient Professional, however they might quickly be up towards Apple’s personal good glasses, that are rumored to launch in 2027.
Curiously, not all Imaginative and prescient Professional customers seem like seeing the identical model of the survey. As person jimmypopjr shared on Reddit:
“huh, I bought a AVP survey right now, however there was no point out of further Imaginative and prescient merchandise. Was centered round how would I enhance the present model.”
Product surveys are widespread, however this one wasn’t
Apple frequently runs product surveys, together with one despatched to Imaginative and prescient Professional customers as lately as final October, which targeted on satisfaction and normal usability.
That spherical included questions like:
- How typically do you utilize your Apple Imaginative and prescient Professional whereas the battery is linked to an influence supply?
- What’s your favourite function or facet of Apple Imaginative and prescient Professional up to now?
- What one factor, if something, would you add to or change about Apple Imaginative and prescient Professional?
Nonetheless, the timing of this new survey is difficult to disregard.
Simply yesterday, analyst Ming-Chi Kuo outlined Apple’s headset roadmap, which features a spec-bumped Imaginative and prescient Professional with an M5 chip in 2025, light-weight good glasses and a extra inexpensive Imaginative and prescient mannequin in 2027, and a second-generation Imaginative and prescient Professional by 2028.
Kuo additionally mentions two further XR merchandise and a show accent machine, although growth of the latter is presently on maintain.
Do you personal any of Apple’s competing gadgets? What’s your expertise like? Tell us within the feedback.
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