New Steadiness emerged as an unlikely winner within the courtship of Flagg. Nike, Adidas and at the least one Chinese language sportswear model pitched Flagg and his household, in keeping with an individual acquainted with the matter. Nike and Adidas didn’t reply to requests for remark. Monetary phrases of his deal haven’t been disclosed. The corporate’s executives started contemplating Flagg in late 2023, after the highest highschool star within the nation introduced on the duvet of Slam journal that he would play for Duke. Flagg, who’s from a small city in Maine near a New Steadiness manufacturing facility, was instantly interesting to the Boston-based model. -via Bloomberg / June 27, 2025
