Jim Scholefield has been appointed Chief Expertise Officer of the mixed Legends and ASM International enterprise.
This appointment follows the acquisition of venue administration firm ASM International by stay occasions firm Legends in August 2024.
ASM International was shaped from the merger of AEG unit AEG Amenities and Onex-owned SMG in 2019. Headquartered in Los Angeles, ASM operated a portfolio of arenas, stadiums, conference facilities and performing arts facilities, and continued to function below its title following the acquisition .
Scholefield has spent 35 years in know-how management and has held government know-how roles at Merck & Co., Nike, and The Coca-Cola Firm, the place he “[drove] large-scale digital transformation and enterprise modernization.”
Most just lately, he served as International Chief Data & Digital Officer at Marriott Worldwide.
Throughout his five-year tenure at Marriott, Scholefield performed “a key position in modernizing Marriott’s know-how infrastructure to assist future development throughout each its core lodging enterprise and new ventures.”
In response to Legends, in his new position, Scholefield will “lead the mixed firm’s know-how technique, innovation, and execution throughout all digital platforms and techniques”.
He will even “deal with enabling world-class efficiency and scalable development for each Legends and its world portfolio of companions”.
Dan Levy, CEO of Legends, congratulated Scholefield on his new position: “Jim is a world-class know-how chief who has pushed innovation and digital transformation at a number of the most revered world manufacturers,” mentioned Levy.
“Jim is a world-class know-how chief who has pushed innovation and digital transformation at a number of the most revered world manufacturers.”
Dan Levy, Legends
Added Levy: “His experience throughout hospitality, retail, and consumer-facing industries will likely be instrumental as we proceed to scale our enterprise and execute on the highest stage for our companions.
“As somebody who spent over 25 years on the forefront of know-how in Silicon Valley, I do know the facility know-how can ship to our shoppers and their followers. And at Legends, we plan to be on the forefront of it.”
“There’s an amazing alternative to leverage information, automation, and rising applied sciences to boost the fan expertise, streamline operations, and ship smarter options for companions.”
Jim Scholefield, Legends
Scholefield added: “I’m excited to affix Legends at such a dynamic time in its development.
“There’s an amazing alternative to leverage information, automation, and rising applied sciences to boost the fan expertise, streamline operations, and ship smarter options for companions.
“I stay up for working alongside the proficient Legends staff to construct scalable, fashionable platforms that assist innovation, gasoline long-term development, and create distinctive experiences for our companions and their clients and followers worldwide.”Music Enterprise Worldwide
