JetBlue Airways now affords real-time baggage monitoring via its cellular app and helps Apple AirTag location sharing to assist recuperate delayed or misplaced baggage, the airline stated Monday. So now it joins different airways in AirTag/Discover My community integration. As such, JetBlue’s new modifications ought to definitely enchantment to Apple system customers on the go.
“We’re continuously searching for methods to supply our clients a extra handy journey expertise,” stated Carol Clements, JetBlue’s chief digital and know-how officer. “As a part of our JetForward technique, we’re targeted on delivering the merchandise and perks our clients need. This new in-app bag monitoring function, together with AirTag location sharing for luggage restoration, are designed to convey clients peace of thoughts when checking their luggage with JetBlue.”
JetBlue provides Discover My to baggage monitoring
With the modifications, JetBlue leverages Apple’s ecosystem to enhance the journey expertise, as different airways have executed. And even with out formal integration, sharing your AirTag location with an airline might help. At JetBlue, passengers can now monitor their checked luggage instantly inside the JetBlue cellular app, receiving reside updates as their baggage strikes via the airport system, the airline stated. Extra notably for Apple customers, the airline has built-in with Apple’s Discover My community, permitting vacationers to share the placement of an AirTag or different Discover My equipment positioned of their checked luggage.
Apple AirTag integration affords restoration help
The combination with Apple’s Discover My community takes benefit of an revolutionary method to baggage restoration. When a checked bag containing an AirTag or different Discover My-enabled system goes lacking, passengers can now share the merchandise’s location instantly with JetBlue’s baggage service group.
The method works via Apple’s present Share Merchandise Location function. Vacationers generate a short lived sharing hyperlink utilizing the Discover My app on their iPhone, iPad or Mac, then present this hyperlink to JetBlue by scanning a QR code at baggage declare or working with workers on the airport’s Baggage Service Workplace. JetBlue crew members can then use this short-term entry to find luggage inside their services or contracted places.
Actual-time monitoring involves JetBlue’s cellular app

Photograph: JetBlue
The improved cellular app function builds upon JetBlue’s present e mail notification system by centralizing baggage info in a single location. Vacationers throughout JetBlue’s whole route community can now monitor their checked luggage’ progress in real-time, from check-in via baggage declare.
This improve addresses a standard journey anxiousness by offering transparency all through the bags dealing with course of. Quite than questioning whether or not their baggage made it onto the proper flight, passengers can now obtain updates instantly on their smartphones.
Privateness and management stay with passengers
JetBlue emphasised that clients keep full management over their location-sharing preferences. The shared entry mechanically expires as soon as passengers are reunited with their belongings, guaranteeing privateness safety. This method aligns with Apple’s privacy-focused design philosophy for the Discover My community.
The short-term nature of the sharing hyperlink implies that JetBlue can’t constantly monitor passengers’ AirTags or different Discover My units. Entry is granted solely when wanted and requested by the traveler. That helps keep safety requirements Apple customers anticipate.
JetBlue provides Discover My to baggage monitoring to bolster robust baggage dealing with document
These technological enhancements complement JetBlue’s already spectacular baggage dealing with efficiency. In keeping with U.S. Division of Transportation information, the airline ranked second amongst all U.S. carriers for luggage dealing with in 2024. Fewer than 1% of consumers skilled delays.
The mixture of proactive monitoring and reactive restoration instruments demonstrates how airways adapt to the rising recognition of Apple’s monitoring ecosystem. As extra vacationers use AirTags and comparable units to watch their belongings, JetBlue’s integration gives a sensible resolution. It really works inside Apple’s present privateness framework and may increase customer support effectivity.