Apple posted a intelligent new advertising device Friday that places college students answerable for making their very own gross sales pitch — a customizable template known as The Guardian Presentation, designed to assist persuade dad and mom {that a} Mac is crucial for faculty success. And it comes full with a video demo by comic and Saturday Night time Stay performer Martin Herlihy (a part of the trio behind these Please Don’t Destroy digital shorts movies, that are rather a lot funnier than his work right here, to be sincere).
Apple presents The Guardian Presentation: The best way to persuade your dad and mom to get you a Mac
This advertising strategy marks a little bit of a shift in Apple’s conventional promoting technique. Somewhat than relying solely on skilled advertising campaigns, the corporate is empowering college students to grow to be advocates for his or her merchandise inside their very own households. By offering a ready-made presentation full of (ostensibly) persuasive arguments, Apple appears to wish to remodel the often-difficult dialog about costly know-how purchases right into a structured, maybe-even entertaining household dialogue.
The tech large’s The Guardian Presentation is accessible as a free obtain in three common codecs — Apple Keynote, PowerPoint and Google Slides. It offers college students flexibility no matter which presentation software program their household prefers. The template incorporates 45 pre-written, parent-focused arguments for why a Mac is essential for educational achievement, starting from sensible advantages to extra lighthearted persuasion ways.
Comic demonstrates the artwork of parental persuasion
To showcase how college students can successfully use the presentation, Apple enlisted Herlihy to create an accompanying 7-minute educational video. Within the video, Herlihy — son of Saturday Night time Stay author Tim Herlihy and a Please Don’t Destroy digital shorts producer for SNL himself — demonstrates the template’s options to a bunch of highschool college students making ready for faculty.
The presentation strikes a stability between gentle, considerably droll humor and real product advantages. Whereas many slides characteristic tongue-in-cheek feedback designed to amuse each college students and oldsters, the template additionally highlights reliable benefits of Mac computer systems. They embrace MacBook Air’s distinctive portability and the ecosystem advantages that include Apple’s built-in {hardware} and software program strategy.
A part of Apple’s broader back-to-school technique
The Guardian Presentation launches alongside Apple’s annual Again to College promotion, which started earlier this week. The promotion presents school college students free equipment — similar to AirPods — once they buy eligible new Mac or iPad gadgets. Moreover, Apple offers college students with a ten% low cost on choose merchandise, making the gadgets extra accessible for training budgets.
College students can obtain the presentation template from Apple’s Faculty College students touchdown web page and customise it with their identify and different private particulars. The 45 slides will be edited to higher mirror particular person wants and household dynamics, permitting college students to tailor their arguments to what would possibly resonate most with their particular dad and mom or guardians.
The presentation format additionally serves a sensible goal past advertising — it offers college students expertise with presentation software program and perhaps even public talking expertise that would show helpful. Whether or not dad and mom in the end resolve to buy a Mac or not, college students acquire apply in organizing arguments, presenting info clearly and making persuasive instances for his or her wants. Humorously or not.
