Celent, the main analysis, advisory and consulting agency focussed on expertise for monetary establishments globally, has introduced its 2025 Mannequin Financial institution winners.
The 2025 Mannequin Financial institution programme attracted 140 nominations from world wide. Each area was nicely represented with the nominations nicely balanced throughout all asset tiers. Of the 18 successful banks, six are headquartered within the US and three in Canada. India and the UK every have two winners with establishments from the Philippines, Chile, Brazil, Vietnam and Romania additionally recognised.
A typical theme throughout all classes is the successful banks success in combining expertise, expertise, and processes to modernise platforms, improve buyer worth, and lead with impression.
From leveraging superior tech to embracing Generative AI alongside human experience, these establishments are setting new requirements in effectivity, product innovation, and repair supply.
JP Morgan Funds launched a number of concurrent initiatives that markedly improved its end-to-end funds and treasury companies, driving enterprise worth for company shoppers and ecosystem companions.
Particularly, the financial institution is recognised for the success of 4 initiatives, specifically:
Funds Improvement Portal: a strategic digital platform to attach builders with JPM’s funds infrastructure.
Built-in Options Plugin: an embedded banking answer integrating common middle-market useful resource planning techniques.
API Multibank Reporting: a reporting product that recognises multibank reporting by utilizing the API connectivity channel to retrieve data from non-JPM accounts.
Money Move Intelligence: an AI-driven analytics and money forecasting answer offering visibility into shoppers’ money flows.
Celent has launched an interview with JPMorgan’s Lisa Davis, Managing Director, Head of Digital and Design Commercialization, for a deeper dive into the initiative and the workforce behind its success. And Celent subscribers can entry the total size case research report on Celent.com.
2025 marks the third time {that a} international US-headquartered financial institution is recognised because the mannequin financial institution of the yr. Financial institution of America was the winner of the first Celent award in 2018 with Citi successful in 2019. Different latest winners embrace 2013 BBVA Compass; 2014 Industrial Financial institution of Africa; 2015 Fidor Financial institution; 2016 Boston-headquartered lender, Jap Financial institution; 2017 CaixaBank; 2020 Royal Financial institution of Canada; 2021 Varo; 2022 Lecturers Federal Credit score Union and 2023 ICICI Financial institution.
The award quotation recognises Aditya Birla Capital as being within the vanguard and excelling in three essential areas: implementing rising expertise at scale, successfully ideating and collaborating, and realizing the “R” in ROI. Celent has launched a spotlight reel of the initiative, together with a one-page overview. As well as, it has printed a full-length case research report for every of the mannequin banks recognised that’s out there for Celent’s subscribers on Celent.com
Banco do Brasil’s launch of ARI (Área de Recomendações Inteligentes) is notable for 2 causes. Firstly, this is likely one of the few customer-facing GenAI tasks in manufacturing within the business. Secondly, it addresses a key ache level for small enterprise clients, specifically how one can get clear and well timed recommendation to assist them higher run their firms.
A spotlight reel of Banco do Brasil’s initiative, together with a one-page overview, is out there at Celent.com.
BancoEstado, the biggest financial institution in Chile by buyer base, has demonstrated efficiently that it’s doable for a big financial institution to maneuver off a mainframe-based legacy core banking system to next-gen core platforms.
The financial institution adopted a phased migration method, shifting 14 million clients over a couple of years to Mambu, a next-generation, cloud-native digital core, working each platforms in a parallel with out impacting the shopper, a large endeavor. The undertaking is near completion, with BancoEstado seeing robust value and innovation velocity advantages. A spotlight reel summarising the BancoEstado initiative is out there through this hyperlink.
Celent chosen Financial institution of America’s CashPro Information Intelligence for this yr’s Mannequin Financial institution Award for growing an Edge in Actionable Analytics. The financial institution has demonstrated a dedication to have interaction with its company shopper neighborhood and develop self-service, wealthy knowledge and analytics instruments that assist all company shoppers meet their working capital and operational targets. A spotlight reel summarising the Financial institution of America initiative is out there through this hyperlink.
BMO is recognised for six latest initiatives spanning all the shopper lifecycle, from gross sales and onboarding to servicing and help. The six initiatives tackle particular shopper pain-points round funds and have been executed with care and a focus, and collectively advantage recognition. A spotlight reel summarising the BMO case research is out there through this hyperlink.
Citi launched a brand new unified API and integration expertise, Citi Developer Portal, delivering innovation throughout shopper expertise, operational effectivity, and enterprise impression, incomes the financial institution the 2025 Celent Mannequin Financial institution Award for Company Integration. In line with Celent, Citi’s Developer Portal initiative highlights the significance of adopting a client-first method, designing options based mostly on how shoppers expertise Citi as a single entity, fairly than growing inside conventional product silos.
It additionally demonstrates the financial institution’s dedication to delivering a world class developer expertise whereas serving to shoppers speed up time-to-value with scalable, safer, and user-friendly integration choices. By combining self-service design, embedded certificates provisioning, pre-built integrations, and a solution-oriented market, the portal units a excessive commonplace for enterprise API platforms within the monetary business and demonstrates a transparent understanding of shopper ache factors. A spotlight reel summarising the initiative is out there through this hyperlink.
The financial institution’s MTF platform was approaching finish of life, together with its underlying software program and infrastructure. Its age was inflicting many challenges, not least that the platform was failing to satisfy the financial institution’s practical, enterprise, buyer, resilience, and safety wants. There was additionally a recognition that the financial institution would additionally want to arrange for widespread ISO 20022 adoption.
The shopper onboarding and file testing processes have been a serious ache level. They have been inefficient and time-consuming, and reliant on extreme back-and-forth communication, creating prolonged, irritating buyer experiences.
Residents Financial institution applied a sturdy, next-generation, cloud-based enterprise integration platform from SEEBURGER that was versatile, scalable, safe, and resilient in addition to supplied conventional safe file switch capabilities.
A spotlight reel summarising the initiative is out there through this hyperlink.
The financial institution elevated mortgage progress and improved working effectivity by increasing addressable markets in shopper lending by the implementation of AI-based, automated underwriting. A customized credit score mannequin–coupled with course of redesign to maximise its impression–improved buyer expertise, expanded approvals in beforehand unscorable/credit score invisible populations, and improved threat administration.
A highlights reel summarising the initiative is out there through this hyperlink.
The financial institution has developed its lending to actively use knowledge and ML decisioning fashions throughout all phases of the small and medium-sized enterprise (SME) buyer lifecycle, corresponding to buyer acquisition, credit score underwriting, cross-sell, upsell, and portfolio threat administration. Information is taken immediately from the verified supply by leveraging digital public infrastructure as a substitute of from clients. This has introduced operational effectivity along with elevated predictive elevate from machine studying fashions. The highlights reel is out there through this hyperlink.
Nationwide’s present Sooner Funds infrastructure was, advanced, and closely built-in with numerous fee channels and processing techniques. Relatively than simply upgrading its expertise, Nationwide set an ambition to go additional, embracing next-generation funds and reinventing buyer experiences at velocity and scale. Nationwide selected to modernise its fee processing infrastructure by shifting to a cloud-native, event-driven structure. The highlights reel summarising the initiative is out there through this hyperlink.
The RBC Clear initiative is a brand new market entry within the US money administration market that required not only a new shopper expertise, however a totally new expertise stack.
RBC acknowledged that this imaginative and prescient would require a brand new expertise stack, free from outdated legacy techniques. By designing with immediately’s expertise, the financial institution might reimagine course of flows to satisfy shopper needs, fairly than being constrained by legacy product and software structure, and enhance its velocity of supply.
The quotation recognises the financial institution’s success in bringing a daring imaginative and prescient to life: getting into a brand new market with a next-generation expertise platform. The outcomes not solely meet shopper wants, but in addition decrease the financial institution’s value of funding. A highlights reel summarising the initiative is out there through this hyperlink.
The award recognises Salt Financial institution’s success in quickly launching a brand new digital financial institution in addition to the broader implications its method has for the business. Salt Financial institution is a brand new mobile-first digital financial institution that launched in Romania in 2024, with the event of the financial institution platform and organisation in-built below 12 months. To realize this, Salt Financial institution was one of many first banks to leverage Engine by Starling, a next-generation cloud and microservices-based banking platform that allows it to offer practical richness, a powerful buyer expertise, and revolutionary companies. The highlights reel is out there through this hyperlink.
Celent recognises TD’s Small Enterprise Dashboard and Faucet to Pay on iPhone as representing distinctive discovery of distinct buyer wants and innovation. The financial institution leveraged consumer-digital applied sciences to ship really impactful options for small enterprise shoppers. Partnerships with confirmed third social gathering answer suppliers mixed to type a complimentary providing producing robust outcomes. The financial institution took a customer-centric method to product design that included in depth analysis to establish particular ache factors skilled by its small enterprise shoppers. As well as, the financial institution pursued an early-adoptor place within the space of funds expertise, the place it knew it will have issue taking part in catch up later. The highlights reel is out there through this hyperlink.
UK-headquartered Coop Financial institution launched Go Get Paid, a facility providing invoicing, funds, and accounting performance to small companies. Celent experiences that it’s notable for 2 causes. Firstly, the service is out there to all small companies within the UK (together with clients of different banks), which has helped to help buyer acquisition. Secondly, the proposition takes benefit of open banking fee initiation APIs on the core of the service, demonstrating the worth of this performance to help product innovation. The highlights reel is out there through this hyperlink.
The financial institution teamed up with Samsung to launch The Samsung Finance+ initiative, the financial institution’s first entry into the purpose of sale lending market. The companions developed an immediate gadget mortgage programme with a totally digital buyer expertise. Clients can buy Samsung devices with 0% curiosity loans, even with no bank card, making expertise extra accessible to a broader viewers, together with these new-to-credit. The answer represents a win-win for finish clients, Samsung and its sellers, and the financial institution. To evaluate the credit score worthiness of new-to-credit clients, the financial institution needed to develop a unique method, leveraging various knowledge, its personal fashions, and specialist companion options geared toward elevating the mortgage funds to the highest of the shopper’s funds hierarchy. By partnering with Infosys Finacle, the financial institution was capable of display expertise readiness and agility, a vital think about successful the aggressive bid for UnionBank to change into the financing companion of Samsung Finance+ within the Philippines. The highlights reel is out there through this hyperlink.
Techcombank’s enterprise-wide robotic course of automation (RPA) initiative, exemplifies a strategic transformation in Vietnam’s digital banking sector. Launched in 2022, the initiative aimed to boost effectivity, cut back prices, and enhance buyer expertise by automating high-volume, repetitive duties throughout 11 divisions, together with finance, threat administration, and buyer companies. Partnering with Akabot, Techcombank applied a scalable automation framework, reaching 95–99% automation charges by 2024 and cumulatively saving 586,000 working hours.
This system’s success was pushed by three pillars: course of re-engineering, change administration, and a devoted automation centre of excellence. The highlights reel is out there through this hyperlink.
Wells Fargo Vantage, the financial institution’s next-generation digital banking platform, is recognised for delivering a dynamic, persona-driven expertise tailor-made to enterprise shoppers’ distinctive wants, together with business, measurement, operational context, and lifecycle. In consequence, Vantage can help firms that vary from start-ups to multinationals with advanced workflows—multi function platform. The undertaking was extremely advanced and concerned integrating 65 fragmented techniques with a modular, scalable framework utilizing superior applied sciences like micro-frontends, APIs, AI/machine studying, and GraphQL. Celent recognises the financial institution’s success in delivering throughout all of the essential dimensions of digital banking transformation: performing on the voice of the shopper and choosing and implementing the simplest superior applied sciences. The highlights reel is out there through this hyperlink.
“Celent reveals 2025 Mannequin Banks” was initially created and printed by Retail Banker Worldwide, a GlobalData owned model.
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