Max‘s Director for Native Unique Productions in Spain has vowed the transfer again to the HBO Max moniker “doesn’t change the artistic focus.” As an alternative, he predicted it might amplify the standard on the streamer.
“Lots of you might be asking what has occurred,” Jose Maria Caro stated at Conecta Fiction in Spain immediately concerning the choice, which was introduced within the U.S. final month. “What does it change imply? Effectively, we can not lose the worth of HBO as a result of it means many issues to many individuals. It contributes loads of worth.”
Warner Bros Discovery introduced in Could it was shifting away from Max and again to the HBO Max moniker that the worldwide streamer had launched with in 2020. The rebrand is happening this summer season, and Caro stated the transfer was a big one.
“What’s in a reputation? It actually issues to our editorial line,” he stated, as he pledged it “doesn’t change the artistic focus.”
Unique collection
Max made its first authentic collection fee in Spain in 2023 with When No one Sees Us, a thriller led by two policewomen attempting to unravel a collection of crimes within the Andalusian city of Morón de la Frontera. It launched on March 7, with Maribel Verdu and Mariela Garriga starring.
Caro pointed to the collection for instance of the “formidable” authentic collection he was in search of, together with Furia, a drama presently capturing that stars Candela Peña, Carmen Machi, Cecilia Roth, Nathalie Poza and Pilar Castro as 5 ladies dealing with excessive conditions.
Caro took on his submit in January after Alberto Carullo, then VP of Productions for Italy and Iberia at Max, left WBD to hitch Mediaset. Caro had been with Warners since April 2024. He addressed a packed room immediately throughout a Spanish commissioners session that additionally included reps from Atresmedia, Amazon MGM Studios and Movistar Plus+.
Caro was introduced into the position as WBD at some extent because the streamer plans to ramp up its originals slate in Spain, the place the likes of Netflix and Prime Video have additionally discovered continued success with authentic collection and movies. At present, he touted the worth of staying near subscriber base. “If we’re going to symbolize the viewers, native manufacturing is essential for us,” stated Caro.
Conecta Fiction is happening in Cuenca, close to Madrid, this week.
