Benny Landa’s Landa Digital Printing is about to bear a painful streamlining course of by shedding over 100 workers right this moment out of its workforce of 500, following a brief fall in gross sales as a result of battle.
The corporate reported final yr that it had reached an all-time gross sales file, however it is rather susceptible to fluctuations in its variety of clients, because the worth of every printer ranges from $3.5 to $4 million, so every printer that isn’t bought means a major discount within the firm’s income. The corporate declined to touch upon the numbers, however confirmed the deliberate layoffs and informed Globes: “Landa Digital Printing is within the strategy of reorganizing as a way to adapt its construction to the present enterprise state of affairs, and as a part of a broader enterprise course of, as a way to proceed realizing its potential.”
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Not a profitable yr for Landa
Landa Digital Printing’s industrial printers are thought of the biggest and costliest within the business – they’re 20 meters lengthy, weigh 35 tons, and every unit sells for an enormous sum starting from $3.5 to $4 million.
Landa has beforehand informed “Globes,” “It is mainly a cellular printing home.” Whereas common ink has properties that distort the paper it’s printed on, Landa’s progressive printer injects nano-pigments – tiny virus-sized dye particles that switch a very dry picture to the paper. The printer competes with common printing presses comparable to these from HP, and is taken into account environment friendly and cheap for print runs of some thousand posters, product packaging and photograph albums.
Landa has stated that since October 8, posters have been printed on the streets calling for the discharge of the hostages, and that a few of his clients have been printing indicators calling for the liberation of Palestine.
“We will not inform our clients what to print and what to not print,” he stated. “However the truth that this battle impacts all industries and penetrates all over the place is stunning.”
The previous yr has not been a profitable one for Landa’s group of firms: the artificial diamond firm Lusix collapsed attributable to fierce competitors from India and was bought for just a few million {dollars}, whereas power firm Gencell (TASE:GNCL) laid off a good portion of its workers, and digital packaging firm Highcon Techniques (TASE: HICN) is winding down with debt of $60 million.
Printed by Globes, Israel enterprise information – en.globes.co.il – on June 12, 2025.
© Copyright of Globes Writer Itonut (1983) Ltd., 2025.
