Music tech firm Songtradr is uniting its key B2B music companies underneath the MassiveMusic model.
Below the brand new construction, introduced on Wednesday (June 11), MassiveMusic will supply 7digital’s world distribution providers, Huge Sync Music’s promoting and licensing experience, Musicube’s AI-driven metadata and search capabilities, and Resonance Sonic Branding’s strategic providers.
The end result can be what Songtradr calls “the trade’s most complete, progressive supplier of name and business-centric music options, combining artistic excellence with cutting-edge know-how,” offering manufacturers, businesses and platforms with a “seamless, end-to-end associate to maximise the influence of music and sound at scale.”
Purchasers could have entry to music licensing experience and a “huge” catalog of pre-cleared music; customized music, sonic branding and strategic audio options; proprietary instruments like SoundCheck and MusicIQ for data-driven insights and measurable ROI; and world attain.
“This unification underneath MassiveMusic marks a pivotal step in simplifying the complexities of the music trade for our shoppers,” Songtradr CEO Paul Wiltshire stated.
“Collectively, we ship scalable, tech-driven, and inventive sonic options that deepen emotional connections, elevate model notion, and drive measurable enterprise outcomes throughout each touchpoint.”
“This unification underneath MassiveMusic marks a pivotal step in simplifying the complexities of the music trade for our shoppers.”
Paul Wiltshire, Songtradr
Over the previous half decade, California-based Songtradr has expanded from offering a B2B music licensing market into a wide range of tech-driven music providers, by the use of strategic acquisitions.
It acquired artistic music company MassiveMusic in 2021 to steer its B2B Music Companies division.
The next yr, it acquired Musicube, which has a database of tens of tens of millions of track titles and a whole bunch of key phrases with which to hunt out music. The acquisition was geared toward “harness[ing] the ability of knowledge and tech-enabled intelligence” to enhance its music providers, Songtradr stated on the time.
UK-based 7digital turned part of the Songtradr household in 2023, when Songtradr acquired it in a $23.4 million money deal. 7digital offers a catalog of tens of millions of licensed tracks and API providers to energy music in apps for health, social, radio, gaming and background music.
Inventive music licensing company Huge Sync Music has been a part of Songtrader since 2019, when the music tech firm acquired it from Unilever.
Songtradr has additionally made quite a few different acquisitions that aren’t being introduced underneath the MassiveMusic umbrella, most notably Bandcamp, the net music neighborhood that Songtradr acquired from Epic Video games in 2023.Music Enterprise Worldwide
