Israeli meals and beverage intelligence platform Tastewise right this moment introduced the completion of a $50 million Collection B financing spherical led by TELUS World Ventures, with participation from Duo Companions, Peakbridge Capital, Disruptive AI, and PICO Enterprise Companions. This brings Tastewise’s complete funding so far to $72 million.
The funds can be used to scale up its generative AI-powered advertising and gross sales instruments for world manufacturers. Tastewise may even use the brand new funding to gasoline its development in North America, Europe, and APAC, whereas increasing its toolset and deepening integration with main advertising platforms.
Tastewise combines model knowledge with trillions of real-time meals indicators to automate advertising and gross sales execution throughout the meals and beverage trade. From retail to foodservice, the platform integrates into every day workflows, turning knowledge into gross sales supplies, campaigns, and product placements on cabinets and menus. The corporate’s GenAI delivers ready-to-use content material in actual time, serving to manufacturers transfer sooner and smarter. The platform, the corporate says, has enabled shoppers to chop launch timelines by 6-8 months and saved thousands and thousands on execution prices.
The corporate was based by CEO Alon Chen, and CTO Eyal Gaon. Chen says, “F&B corporations face an ideal storm – from margin strain and aggressive retail house to shifting client habits and world volatility. The power to alter course rapidly is every part. Our platform doesn’t simply uncover what drives shoppers – it helps manufacturers act on that perception. This funding permits us to scale globally whereas persevering with to empower our companions to remain agile, related, and forward of change.”
Tastewise helps 80% of the world’s prime meals and beverage corporations, together with Mars, Campbell’s, and Kraft Heinz.
“At Kraft Heinz, a deep understanding of quickly evolving client wants and developments, fueled by data-driven insights, is vital,” mentioned Peter Corridor, Kraft-Heinz President of Away-from-Dwelling, North America. “Tastewise’s generative AI accelerates our execution velocity, enabling us to proactively anticipate and ship related improvements that persistently fulfill each our enterprise objectives and what shoppers need.”
Printed by Globes, Israel enterprise information – en.globes.co.il – on June 10, 2025.
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