Okay-pop large HYBE is accelerating its deal with the Latin American market with the launch of two expertise searches each aimed toward selling Spanish-language music content material.
HYBE on Sunday (June 8) launched Pase a la Fama, a TV music competitors that can pit aspiring musicians from Mexico, Spain and Brazil towards one another to kind three bands.
Winners will obtain $100,000 and a recording contract with HYBE Latin America. The present airs on Telemundo, NBCUniversal Media’s Spanish-language community.
HYBE Latin America first introduced its Pase a la Fama partnership with Telemundo in April. On the time, the HYBE unit revealed the panel of judges for the present, comprised of three outstanding figures in regional Mexican music: singer and actress Ana Bárbara; Mexican-American singer-songwriter Adriel Favela; and Horacio Palencia, a songwriter with over 6.4 billion streams and 50 BMI Awards.
“Leveraging HYBE’s top-tier coaching and manufacturing capabilities, we purpose to find and nurture the subsequent technology of world Latin artists.”
Jounghyun JH Kah, HYBE Latin America
Individually, HYBE says it has chosen 300 candidates from Mexico, the US, Brazil and Spain for a boy band challenge primarily based in Mexico. The audition challenge will slim that area right down to 16 finalists. It brings collectively Kenny Ortega, who directed Disney‘s Excessive Faculty Musical franchise, as government producer, with Attraction La’Donna as head choreographer and Robert J. “RAab” Stevenson as head vocal coach.
HYBE says each initiatives will make use of its “confirmed artist growth methodology” used within the growth of Okay-pop artists.
Jounghyun JH Kah, CEO of HYBE Latin America, stated: “Leveraging HYBE’s top-tier coaching and manufacturing capabilities, we purpose to find and nurture the subsequent technology of world Latin artists.
“Our audition initiatives will strengthen the bridge connecting Asia, the English-speaking world, and Spanish-speaking areas, additional enhancing our world enterprise capabilities.”
HYBE’s methodology focuses on structured coaching and mentorship packages. In February, HYBE teamed up with Grammy Award winner Ryan Tedder to seek for and create a brand new boy group.
“Our audition initiatives will strengthen the bridge connecting Asia, the English-speaking world, and Spanish-speaking areas, additional enhancing our world enterprise capabilities.”
Jounghyun JH Kah, HYBE Latin America
An earlier expertise search effort resulted within the launch of lady group KATSEYE within the US final yr by HYBE’s partnership with Common Music Group‘s Geffen Data.
On a latest earnings name, HYBE CEO Jason Jaesang Lee stated KATSEYE “had the very best yr in 2024 with their debut album SIS,” with their title monitor Contact showing on the Billboard Effervescent Beneath Sizzling 100 for 2 weeks and the World Tune Chart for 13 consecutive weeks.
“The group has acquired a lot consideration and affection from listeners and music critics worldwide. The success of KATSEYE reveal[s] that the Okay-pop system can work within the US,” Lee acknowledged.
HYBE’s Latin America plans arrive because the market continues to develop. In 2024, recorded music revenues in Latin America rose 22.5% YoY, outpacing the worldwide development fee of 4.8%, based on information from the IFPI.
The expansion might be attributed to streaming income, which accounted for 87.8% of all recorded music revenues within the area.
HYBE first expanded into the Latin Music market in 2023 through the acquisition of Exile Music, an affiliate label of Spanish-language leisure studio Exile Content material.
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