B2B music distributor FUGA has partnered with fan app Single to allow FUGA’s artist and label purchasers to ship music and merch on to their Shopify storefronts.
FUGA, owned by Downtown Music, introduced the brand new integration on Thursday (June 5), calling it the corporate’s “first step” into direct-to-consumer e-commerce.
“Historically, artist and label groups have needed to handle their D2C gross sales, streaming, and digital distribution by means of separate platforms, resulting in friction and missed alternatives,” FUGA stated in a press release.
The combination with Shopify, through Single, means artists and labels may have “a place to begin to develop their DSP presence and direct-to-fan enterprise in a single place.”
Ottawa, Canada-headquartered e-commerce platform Shopify invested in Nashville-headquartered Single in 2022, ensuing within the fan app launching a variety of e-commerce-related options, corresponding to token-gated gross sales and the flexibility to mint NFTs.
Via the brand new partnership, artists and labels with FUGA will be capable of place their music of their Shopify storefront alongside merch and entry to listening events and unique communities. Gross sales made by means of the storefronts can be reported to US, UK and Australian charts.
“Artists thrive after they have a number of methods to construct deeper relationships with their followers throughout a number of channels.”
Tommy Stalknecht, Single
“Our partnership with FUGA isn’t nearly gross sales – it’s about reworking distribution right into a direct fan connection,” stated Tommy Stalknecht, Co-founder and CEO at Single.
“No different platform offers artists and labels this degree of management, turning each launch into a possibility to have interaction followers, seize first-party information, and drive direct income. Artists thrive after they have a number of methods to construct deeper relationships with their followers throughout a number of channels.”
“Artists immediately want full-scale enterprise options. The music business is changing into extra advanced, with evolving income streams and rising calls for for direct fan relationships,” FUGA President Christiaan Kröner stated.
“We perceive these challenges and at all times attempt to stay forward of the curve in addressing them. By integrating Single’s highly effective direct-to-fan app into our platform, we’re offering artists with the instruments they should monetize content material, have interaction followers, and optimize income – the whole lot they want, multi function place.”
“By integrating Single’s highly effective direct-to-fan app into our platform, we’re offering artists with the instruments they should monetize content material, have interaction followers, and optimize income.”
Christiaan Kröner, FUGA
Over the previous yr, Amsterdam-headquartered FUGA has been busy signing distribution and advertising and marketing offers with labels, together with with L.A.-based indie Thoughts Of A Genius Information, Paris-based Report Makers, Belgium’s Potion Information, and UK labels One Home, Important Music and Berry’s Room.
The corporate has additionally expanded its world footprint, transferring into the Asia-Pacific area by means of partnerships with labels in Indonesia, India and the Philippines, in addition to into the Australia/New Zealand market by means of a partnership with Australia-born UNIFIED Music Group.Music Enterprise Worldwide
