Ryan Christoffel, writing at 9to5Mac concerning a paywalled survey report from CIRP:
CIRP not too long ago carried out a survey of Apple prospects to get a way
of how the corporate’s three tentpole merchandise — iPhone, iPad, and
Mac — are performing. One focus was on understanding the facility of
Apple’s ecosystem, as decided by prospects who personal a number of
merchandise.Michael Levin and Josh Lowitz write at CIRP:
iPhone stays essentially the most dominant product, with 94% of latest
Apple prospects proudly owning one. iPads are subsequent, with 78% proudly owning one.
Mac computer systems have a lot smaller penetration, at 36% of latest
prospects.74% of consumers, just about all iPad homeowners, personal an iPad and an
iPhone. Solely 30% personal all three, as that quantity is proscribed by
Apple prospects’ relative lack of Macs.Completely different folks could draw their very own conclusions on the info, however
for me, essentially the most attention-grabbing ingredient is definitely the iPad’s
reputation.
I don’t discover this stunning. But when it’s true, it actually reveals simply how for much longer folks maintain onto their iPads than their iPhones. If the common buyer changed their iPad as continuously as they do their iPhone, you’d anticipate Apple’s iPad income to be remarkably near their iPhone income. However they’re not shut. Of their most up-to-date quarter, iPhone income was 7× iPad income. And Mac income was barely forward of iPad income — however that could be extra a operate of common promoting costs being a lot increased for Macs than iPads, not substitute cycles.
Replace: It goes with out saying that any client survey is barely nearly as good because the surveyor. However CIRP, specifically, has posted some doubtful ones, to say the least. Jeff Johnson identified on Mastodon that again in 2023, CIRP revealed a survey that claimed the Mac Professional accounted for 43 % of all Mac desktop gross sales, with the Mac Mini and Mac Studio every accounting for under 4 % every. That’s simply bananas. That’s not like perhaps unsuitable, that’s not gotta be just a little unsuitable, that’s how might anybody publish this? unsuitable. It’s laborious to imagine something from CIRP after they revealed that.
★ Friday, 6 June 2025
