Sony Music is as soon as once more increasing its presence within the booming Indian music market, with Sony Music India forming a three way partnership with Los Angeles-headquartered The Whats up Group.
The brand new THG India goals to fill what Sony calls a “crucial hole” in refined expertise administration and dwell touring infrastructure in India.
The JV will leverage Sony Music India’s community and experience within the South Asian market with THG’s experience in dwell touring and artist administration.
Based in 2016 by A&R govt Taylor Jones, who serves as CEO, The Whats up Group in an leisure business holding firm that operates 16 companies.
Amongst these companies are Whats up Administration, label companies firm Whats up Music, and THG Publishing, which launched in 2018 with administration by Sony Music Publishing, and is thought for a catalog that features songs from outstanding Ok-pop bands like BTS, NCT 127, ITZY, IVE, Tomorrow X Collectively, ENHYPHEN and TWICE, in addition to artists similar to Steve Aoki and The Chainsmokers.
The corporate’s reserving company has booked reveals and excursions for artists together with Jeff Satur, Mark Ambor, I.M (of MONSTA X), Matt Steffanina, Sunkis, Greyson Probability, EMEI, C-Kan, Kang Daniel, and others.
Vinit Thakkar, Managing Director, Sony Music India, described the brand new three way partnership as a “nice second” for the Indian music business.
“THG India marks our first worldwide collaboration of this scale proper right here in India, and it serves as a crucial bridge,” he stated.
“By combining THG’s power in world dwell touring and their worldwide community with our deep native experience, we’re strategically empowering Indian artists with the assets, seasoned administration, and world community important to actually speed up their careers and resonate on the worldwide stage.”
“We’re strategically empowering Indian artists with the assets, seasoned administration, and world community important to actually speed up their careers and resonate on the worldwide stage.”
Vinit Thakkar, Sony Music India
THG’s Jones added: “The Indian music scene boasts an unbelievable wealth of expertise, and its world affect is plain. THG India reinforces our deep dedication to constructing a sturdy platform for these artists, underpinned by our intensive expertise in dwell touring, artist growth and publishing.
“With our devoted crew in Mumbai and our confirmed observe report of orchestrating worldwide excursions for top-tier artists, we’re uniquely poised to amplify India’s voices like by no means earlier than.”
For Sony Music, THG India represents the newest in a sequence of partnerships which have helped cement the corporate’s place in India’s music market, which is anticipated to see vital development regardless of a decline in digital music revenues in 2024.
Earlier this 12 months, Sony introduced it had fashioned Tiger Child Data, a three way partnership with movie manufacturing firm Tiger Child. That adopted final 12 months’s partnership with Mumbai-based movie and internet sequence manufacturing firm Maddock Movies, to supply movie soundtracks, pop singles, and different music initiatives.
“With our devoted crew in Mumbai and our confirmed observe report of orchestrating worldwide excursions for top-tier artists, we’re uniquely poised to amplify India’s voices like by no means earlier than.”
Taylor Jones, The Whats up Group
In 2022, Sony Music Leisure and Sony Footage Leisure launched a JV referred to as ‘Sony Leisure Expertise Ventures India’ (SETVI), centered on creating “ventures for media expertise in India.”
Sony Music Publishing has additionally struck partnerships with India-based firms, notably one with Ideas Music in 2023, which sees SMP administer and promote Ideas’ catalog globally. The partnership was renewed earlier this 12 months. SMP signed the same cope with Indian label Massive Bang Music in 2023.Music Enterprise Worldwide
