Finland-born karaoke expertise firm Singa has secured a licensing take care of Warner Music Group, permitting it to stream unique grasp recordings.
The deal provides Singa entry to Warner Music’s catalog of grasp recordings alongside its present assortment of 120,000 “soundalike” tracks, in line with an announcement on Tuesday (June 3).
Beforehand, karaoke corporations relied on recreated variations of well-liked songs resulting from licensing restrictions with main labels.
Atte Hujanen, CEO and co-founder of Singa, mentioned: “This game-changing deal permits karaoke singers at dwelling and Singa-powered venues worldwide to carry out songs by iconic Warner Music Group artists, all utilizing the unique backing tracks.
“This creates a extra satisfying and genuine singing expertise that no different karaoke supplier can provide.”
“This game-changing deal permits karaoke singers at dwelling and Singa-powered venues worldwide to carry out songs by iconic Warner Music Group artists, all utilizing the unique backing tracks.”
Atte Hujanen, Singa
Singa operates in 34 nations and serves about 2,000 hospitality venues and 2 million registered dwelling customers.
Based in 2015, Singa has additionally secured offers with numerous publishers and indie labels because it builds its catalog. The corporate says it has invested considerably in rights administration expertise to make sure clear reporting to all rights holders.
Singa gives each business-to-business companies for bars and eating places and direct-to-consumer apps for dwelling customers.
The Warner Music deal comes as karaoke experiences a resurgence, notably in markets like China, Japan and Korea. A report by Technavio in January estimated that the worldwide karaoke market will develop by $442 million from 2025-2029, representing a CAGR of 4.3%.
For Warner Music, the partnership represents a brand new income stream.
John Rees, SVP Technique and Enterprise Growth, WMG, mentioned: “This collaboration not solely enhances the best way folks have interaction with music, but in addition creates invaluable alternatives for our artists and songwriters, enabling them to achieve extra followers and unlock new income streams. Collectively, we’re paving the best way for steady innovation in music.”
“This collaboration not solely enhances the best way folks have interaction with music, but in addition creates invaluable alternatives for our artists and songwriters, enabling them to achieve extra followers and unlock new income streams.”
John Rees, Warner Music Group
“With this partnership, we’re ushering in a brand new period of karaoke the place music turns into a extra dynamic expertise for followers.”
Warner Music additionally lately signed licensing agreements with music streaming and discovery platform Audiomack and Spotify. On Sunday (June 1), Bloomberg reported that Warner Music and its friends Common Music Group and Sony Music Leisure are in licensing talks with controversial AI music turbines Udio and Suno.
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