
Sequence introduction
That is the primary in a collection trying on the challenges and alternatives for every of the 7 primary Nice Britain events in flip. Earlier than trying on the scenario for Labour intimately, we’ll evaluation what occurred within the 2024 election
UNS is lifeless
In current elections, we have now seen Scotland having very completely different elections than the remainder of the UK. In 2024, this widened with a big divergence in several areas of England as nicely, which helped to ship a rare outcome for Labour – a Blair-style landslide on solely 35% of the vote.
It has been broadly famous that Labour had a difficult election in seats with a major variety of Muslim voters, nonetheless, Labour’s drawback prolonged extra broadly to all their protected seats. For instance, in Bootle (of PB fame) Labour misplaced 11 proportion factors, whereas in Hackney North they misplaced 10 proportion factors. Maybe most astonishing of all of the incoming Prime Minister Sir Keir Starmer misplaced 17 proportion factors in his personal seat of Holborn and St Pancras.
What I’d argue here’s a Corbyn unwind impact. Jeremy Corbyn added a number of new Labour votes in 2017 however these had been largely in protected seats
Within the Purple Wall, Labour solely had modest features in votes however picked up seats due to an enormous swing from the Conservatives to Reform. For instance, in Leigh and Atherton Lab solely gained 5 proportion factors, however the Conservatives misplaced 28 proportion factors.
A few observations:
- In lots of the Purple Wall seats, the Labour whole remains to be lower than Con + Ref
- The Labour vote share within the Purple Wall remains to be a lot decrease than in 1997
This says to me that we are going to nonetheless be speaking concerning the Purple Wall going ahead, though it would possible be Reform moderately than Conservatives who’re the primary menace.
Lastly, there have been 2 forms of seat the place Labour strongly elevated their vote share:
- Commuter cities, e.g. Hertford and Stortford (up 15 proportion factors) Macclesfield (up 14 proportion factors) and a close to miss in John Main’s Huntingdon (up 11 proportion factors)
- Seaside resorts e.g. Suffolk Coastal (up 10 proportion factors), Poole (up 11 proportion factors)
I’d argue we’re seeing a COVID impact. The pandemic led to better residence working, which led folks to maneuver out of London and the large cities. They then took their politics with them.
In Scotland, Labour had a robust election successful a majority of seats once more.
In Wales, the outcome was an much more excessive model of the UK outcome. Labour misplaced vote share however gained nearly all of the seats. For instance, in Vale of Glamorgan, Labour misplaced 5 proportion factors, however they gained the seat because the Conservatives misplaced much more
The place to defend.
The most important problem for Labour is that the adjustments have reset the normal board. Swindon South is now a safer Labour seat than Pontypridd. Macclesfield is now safer than Ilford South, and Basingstoke is safer than Preston.
By successful large with such a small share of the vote Labour now must defend in an enormous variety of locations – the important thing marginals vs. the Conservatives, the Purple Wall vs. Reform and the Interior Cities vs. The Greens and independents.
If we have a look at Labour defences in 2029 vs Conservative defences in 2024, what actually saved the Conservatives is the massive variety of seats which wanted a 20% plus swing (though they nonetheless managed to lose 3 of their prime 10 most secure seats). The chance for Labour is that if they suffered a 2024-style swing towards them, they might be right down to double figures.

The Hartlepool and Hackney drawback
This is likely one of the long run challenges for Labour. Conventional supporters in locations like Hartlepool are economically left wing however socially conservative. In inside metropolis areas like Hackney, there was a surge of radicalism resulting in voters taking strongly left wing positions on points resembling immigration and trans rights. Which means it is vitally laborious to maintain each teams glad.
This was mirrored in 2019 when Labour misplaced the crimson wall to the Conservatives. The hazard is that Labour get trapped in a pincer motion, the place Reform goal the Purple Wall, whereas the Greens deal with the Interior cities.
Scotland and Wales
Each nations pose various challenges.
In Scotland, the SNP are likely to have a really flat vote share throughout the nation. Which means in good years Labour can clear up however in dangerous years they are often almost worn out.
There additionally appears to be a excessive degree of volatility and a decrease degree of get together loyalty because the referendum. A great instance of that is Glasgow NE, which has modified get together each election since 2015.

Glasgow NE – Lab vs. SNP – 2010-2024. Supply: Writer’s personal work.
In Wales, Labour have been in energy within the Senedd continuous since 1999 and they’re now operating Westminster too. Whereas recollections of Thatcher make it laborious for the Conservatives to win in Wales, Reform don’t have the identical baggage. Reform had a robust end in Wales in 2024 and got here near successful Llanelli.
A current Discover Out Now MRP confirmed an astonishing situation of close to wipe out for Labour (solely holding the 4 Cardiff seats and Blaenau Gwent)
The double-edged sword of the manifesto
Labour gained such a big majority by following a Ming Vase technique that was efficiently utilized by Anthony Albanese in Australia. The issue with being so cautious is that Labour gained a giant majority however have now boxed themselves in financially.
The federal government might want to increase cash on the subsequent price range however have dominated out a lot of the massive taxes. This implies breaking the manifesto or going after small quantities which shall be unpopular however not increase a lot cash. The hazard is no matter they select might simply find yourself resulting in additional unpopularity.
Immigration and the small boats
An error that many individuals in Westminster make is to think about the small boats as solely being an immigration subject. I’d argue that it’s also a equity subject.
There are folks coming to this nation illegally who’re being given free lodging in good inns, free meals, free clothes, free healthcare and so on, whereas the Authorities have been making cuts for the aged and disabled. An IPPR report final yr claimed the price of housing asylum seekers has risen to an astonishing £41,000 per particular person.
Labour are slicing visas for carers however I’m undecided that it’s going to assist them as a lot as they assume, if they’re lowering immigration from individuals who carry out a significant service (and presumably pay their very own manner), whereas the numbers crossing in small boats proceed to rise.
The management
Lastly, it appears extraordinary to say it however we have to discuss concerning the Labour management. In regular instances, a majority the scale of Labour’s ought to see the successful chief protected for 5-10 years.
Nevertheless, the character of the loveless landslide and early errors imply that Labour has not had a honeymoon.
If we have a look at the polling graph for the 2019-2024 parliament, the Tories had been very unpopular by the tip, however they really skilled a reasonably mild decline over 5 years (barring a giant dip when Liz Truss was PM).
Against this, Labour’s polling has comparatively talking fallen off a cliff, with them shedding over 10 proportion level in lower than a yr. Astonishingly, they’re polling worse than the Conservatives 2024 vote share and could be in third, if the latter weren’t additionally plummeting.
Opinion Polling charts for 2019-2024 and 2024 onwards. Supply: Wikipedia
What might save Starmer is that any could be PM must problem him instantly. With out the Conservative’s vote of no confidence process, it’s unimaginable for somebody to change into PM with out getting their palms soiled. There’s additionally the matter of the membership getting concerned (which saved Jeremy Corbyn, when he was challenged by Owen Smith in 2016).
Based mostly on the above, Starmer ought to be protected, nonetheless, the 2026 elections may very well be a massacre for Labour with the potential of ending 3rd in each Scotland and Wales (behind the respective Nationalists and Reform).
Subsequent time – Plaid Cymru
Gareth of the Vale