The French are saying “non, merci” to Tesla, as gross sales crashed to simply 700 items in Could – a degree not seen in additional than three years.
The Mannequin Y changeover was clearly not the issue.
Final week, Tesla CEO Elon Musk claimed that the corporate has “no demand downside” and that regardless that Europe is its weakest market, “everyone seems to be struggling in Europe, there’s no exception.”
We have already produced a report back to display that this isn’t true, however we are actually receiving extra information from Could, which helloghlights Tesla’s rising issues in Europe.
France has simply launched its automobile registration information for Could, confirming that the auto market is down 12%. Nonetheless, Tesla’s gross sales have been down much more than the remainder of the market.
Tesla delivered solely 721 autos in France in Could – down 67% in comparison with the identical interval final yr.
In Q1, Tesla blamed its poor efficiency on the dearth of Mannequin Y availability as a result of design changeover, nevertheless it doesn’t have this excuse in Q2, which is now monitoring under Q1 in Europe.
Could was Tesla’s worst month of deliveries it has had within the final three years. It’s additionally even worse than any month of deliveries within the first quarter, regardless of the brand new Mannequin Y now being in full manufacturing in Gigafactory Berlin and out there in France.
Electrek’s Take
I’ll write a extra complete put up about Tesla’s gross sales in Europe as soon as now we have information from extra international locations in Could, nevertheless it’s not trying good.
Tesla blamed its horrible efficiency in Q1 on the Mannequin Y changeover, however we’re previous that in Q2. But, April was worse than January, and now, it seems to be like Could goes to be under February in the entire of Europe.
The one constructive market to date is Norway, and that’s in all probability because of a few of its giant present base of householders within the nation updating to the brand new Mannequin Y, however will probably be attention-grabbing to see if it’s sustainable by means of out the remainder of the yr. I doubt it. Tesla benefited from the Mannequin Y changeover, however I anticipate the model harm will even be felt within the common EV market.
This end in France in Could is especially attention-grabbing as a result of it’s even worse than April. I actually have to return to Q2 2022 to discover a quarter when Tesla had a worse second month of 1 / 4 in France.
It’s beginning to appear like demand collapse.
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