
Through the years, shopping for an iPad has change into an more and more complicated process. With a number of fashions and overlapping options and equipment, there’s now not a clear-cut approach to advocate one iPad for one kind of consumer. Nonetheless, Apple does have a normal thought of the way it sees the iPad lineup and who every mannequin is supposed for.
Apple’s messaging in the case of its 4 completely different iPad merchandise is mainly cut up into: base iPad for “on a regular basis stuff,” iPad mini for “small-but-mighty on the go,” iPad Air for “Mac-class energy with out Mac-class weight,” and iPad Professional for “money-is-no-object professionals.”
Under is a fast tour of how Apple promotes every system, plus a little bit of my perspective on what Apple actually means (or doesn’t say) when selling its lineup.
iPad
“Lovable. Drawable. Magical.”

Proper off the bat, Apple promotes the present Eleventh-generation iPad as a no brainer for the informal consumer who desires a colourful and enjoyable system “for the belongings you do on daily basis, “ which… doesn’t say a lot.
Translation? Streaming on the sofa, FaceTime with grandma, homework in Pages, and perhaps the occasional Apple Pencil doodle. Oh, and no Apple Intelligence assist, which some may say is at the moment a plus.
On its webpage, Apple highlights its all-screen-no-Residence-button design, in addition to its Apple Pencil and Magic Keyboard Folio compatibility. Whereas this may make it a bit more durable to inform fashions aside, these are definitely welcome options for many who select this one.
My two cents: regardless of the dearth of Apple Intelligence assist, that is nonetheless the goldilocks, cost-benefit possibility. The true entice is storage, although. At $349, 128 GB is lastly commonplace, however relying on how you employ it, this may go fast. Spring for 256 GB should you can, or hold your cloud finances useful.
Tech specs: 11” Liquid Retina show with sRGB coloration and True Tone, A16 chip, 4K 12MP huge rear digital camera, panorama 12MP Extremely Large entrance digital camera, Apple Pencil 1st gen and USB-C assist, Magic Keyboard Folio assist.
iPad Air
“Flight pace.”

Beginning at $599, Apple markets the iPad Air as a bit extra severe and an iPad for a bit extra severe customers. As we climb the iPad ladder, that is the primary possibility to supply two display sizes and Apple Intelligence assist (which the iPad mini additionally does. We’ll get to it.)
Apple leans closely on phrases like “highly effective” in its messaging, which is meant to telegraph that, regardless of it not being the iPad Professional, you possibly can anticipate to do some heavy-duty-ish work that you simply wouldn’t have the ability to accomplish on the Eleventh-generation iPad. Its colorways additionally assist deliver dwelling the truth that whereas they’re nonetheless informal, colourful iPads, they definitely will not be the enjoyable, kooky, suffix-less iPad.
In the event you’re aiming at portability, although, right here’s one thing to contemplate: at 1.36 kilos, the 13-inch iPad Air is definitely heavier than the same-size 1.28-pound iPad Professional. Nonetheless, performance-wise, the M3 can deal with many Remaining Reduce and Lightroom-type duties, which implies you may save $400 over the entry-level Professional.
My two cents: should you want Mac-level grunt however can’t justify “Thinpossible” cash (we’ll get there), that is the candy spot. Simply keep in mind: Magic Keyboard and Pencil Professional are nonetheless additional.
Tech specs: 11” or 13” Liquid Retina show with P3 huge coloration, True Tone, and antireflective coating, M3 chip with Apple Intelligence assist, 4K 12MP huge rear digital camera, panorama 12MP Extremely Large Middle Stage entrance digital camera, Apple Pencil Professional and USB-C assist, Magic Keyboard for iPad Air assist.
iPad Professional
“Thinpossible.”

Ranging from $999, the intense, somber, and costly iPad Professional is the closest factor to a pill various to the Mac that Apple has ever launched. In its communication, Apple actually highlights how remarkably skinny this iPad is, and it ought to. At 5.1mm skinny, it’s bananas how svelte the iPad Professional is for what it’s presupposed to pack.
Apple additionally actually goes all-in on phrases like “quick” and “superior” on the product’s web page, in addition to that includes connectivity like the truth that it might drive as much as 6K exterior shows and attain as much as 40Gb/s information switch speeds.
However right here’s the factor. In the event you don’t salivate over stuff like realizing the iPad Professional’s M4 chip affords fairly a little bit of headroom for multi-layer 8K ProRes, I wager the iPad Air’s M3 may already be overkill for what chances are you’ll (at the moment) want.
My two cents: If by now you’re nonetheless asking your self, “Do I would like an iPad Professional?” you in all probability don’t.
Tech specs: 11″ or 13″ Extremely Retina XDR show with ProMotion, P3 huge coloration, True Tone, antireflective coating, nano-texture show glass possibility on 1TB and 2TB fashions, M4 chip with Apple Intelligence assist, 4K 12MP Large rear digital camera with ProRes assist, panorama 12MP Middle Stage TrueDepth entrance digital camera, Apple Pencil Professional and USB-C assist, Magic Keyboard for iPad Professional assist.
iPad mini
“Single-handedly superior.”

Apple’s personal copy is mainly one lengthy humble-brag about how this factor matches inside a coat pocket however nonetheless runs the identical apps as its beefier siblings.
Medical doctors find it irresistible for rounds, pilots bolt it to yokes, and commuters get pleasure from one-hand studying. Though most evaluations verify this system’s versatility, some warn towards it nonetheless being a distinct segment purchase.
My two cents: though generally the iPad mini appears to be promoted and commented on as Apple’s reply to Samsung’s productivity-focused telephones just like the Galaxy Word, the reality is that this could be extra of a consumption than a productiveness system per se. You possibly can scribble on PDFs and make lovely handwritten notes throughout class, however there’s a purpose you’ve by no means seen Apple promote the iPad mini with a spreadsheet open on it.
Tech specs: 8.3″ Liquid Retina show with P3 huge coloration, True Tone and antireflective coating, A17 Professional chip with Apple Intelligence assist, 4K 12MP huge rear digital camera, 12MP Middle Stage entrance digital camera, Apple Pencil Professional and USB-C assist, Bluetooth keyboards assist.
Large, huge, huge ultimate disclaimer
There are individuals who carry out miracles and may run whole corporations from their iPad minis, and there are individuals who purchased an iPad Professional and returned it, saying they couldn’t get something performed with it. Greater than every other Apple product, your mileage could fluctuate by quite a bit.
This information is meant to discover how Apple markets every of its iPads and provide some commentary about how one sees the expectation vs. actuality of all of it. In case your expertise has been completely different, let’s speak about it within the feedback. For readers who’re nonetheless unsure, any bit of information might help.
Finest iPad offers at the moment obtainable on Amazon
- Eleventh-gen iPad, 128GB, Wi-Fi, Blue: $299, 14% off
- Eleventh-gen iPad, 128GB, Wi-Fi + Mobile, Pink: $395, 21% off
- iPad Air 13-inch, 256GB, Wi-Fi, House Grey: $799, 11% off
- iPad Air 13-inch 128GB, Wi-Fi, House Grey: $699, 13% off
- iPad Professional 11-inch, 2TB, Wi-Fi, House Black: $1599, 20% off
- iPad Professional 11-inch 256GB, Wi-Fi, House Black: $849, 15% off
- iPad Professional 13-inch, 512GB, Wi-Fi, House Black: $1296, 13% off
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