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Apple doubles down on India with third retailer amid U.S. tensions


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Apple is about to develop its retail footprint in India by opening its third retailer at Bengaluru’s Phoenix Mall of Asia, as reported by Enterprise Normal. The transfer underscores the corporate’s dedication to the Indian market, at a time when this rising partnership is upsetting pressure with President Trump.

In line with the report, the brand new retailer will occupy roughly 8,000 sq. ft on the primary ground of the Phoenix Mall of Asia in Hebbal, Bengaluru. This dimension is akin to Apple’s Delhi outlet, however smaller than its flagship Mumbai retailer, which spans over 20,800 sq. ft.

Moreover, the lease (which is about for 10 years) features a revenue-sharing element, a standard association in high-traffic malls: Apple can pay 2% of the shop’s income for the primary three years, growing to 2.5% thereafter.

This enlargement aligns with Apple’s broader technique in India. CEO Tim Cook dinner lately confirmed plans to open 4 new retail shops within the nation, together with places in Pune, Mumbai, Delhi-NCR, and Bengaluru. The corporate’s first two Indian shops, in Mumbai and Delhi, opened in 2023.

New retailer alerts growing reliance on India

Apple’s retail enlargement in India comes at an odd time, amidst escalating commerce tensions between the U.S. and China.

As Tim Cook dinner informed analysts throughout Apple’s Q2 2025 monetary name:

“For the June quarter, we do anticipate nearly all of iPhones offered within the U.S. may have India as their nation of origin, and Vietnam to be the nation of origin for nearly all iPad, Mac, Apple Watch, and AirPods merchandise additionally offered within the U.S. China would proceed to be the nation of origin for the overwhelming majority of complete product gross sales outdoors the U.S.”

In response, President Trump has threatened to impose a 25% tariff on iPhones not manufactured within the U.S., aiming to push Apple towards home manufacturing.

Whether or not that menace will alter Apple’s trajectory in India is anybody’s guess, however the brand new lease for a 3rd retailer, with extra on the way in which, suggests the corporate gained’t be hitting the brakes anytime quickly.

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