
It goes with out saying, Apple’s strategy to growing its AI-infused model of Siri has gone very flawed in some ways. Many of the options meant to ship alongside iOS 18 haven’t but arrived, regardless of being 11 months previous the preliminary unveiling of iOS 18. Apple has even formally confirmed the delayed launch, stating that the options would launch “within the coming yr.”
Nevertheless, based on quite a few studies – Apple has a technique to bounce again with iOS 19. Right here’s how.
The issue
To place it quick, the last word subject with Siri is that Apple needed to rush issues collectively for the disclosing of iOS 18.
Apple would’ve favored to rewrite all the structure for Siri previous to the discharge of iOS 18, however finally – they didn’t have the time to. Per Bloomberg:
The present iOS 18 model of Siri primarily has two brains: one which operates the legacy Siri instructions, like timers and making calls, and one other that handles extra superior queries. The latter functionality will be capable of faucet person knowledge and already is used to not get confused when individuals change their request mid-command.
In an effort to get Apple Intelligence out the door as a part of iOS 18, the corporate didn’t have time to meld the 2 programs collectively. Which means the software program doesn’t work as easily because it might.
Ideally, this melded system would’ve labored out simply effective. Nevertheless, this strategy turned out to be removed from easy. Engineers have been constantly preventing by a “rash of bugs”, and finally issues weren’t working as meant. Apple software program SVP Craig Federighi finally expressed issues that not one of the options have been working as meant.

How Apple goals to sort things
With iOS 19, Apple intends to rebuild the Siri structure from the bottom up. This’ll ideally enable for the three promised Siri options for iOS 18.4 to lastly come to fruition. Moreover, Apple has undergone main management shakeups in its AI division, which’ll ideally lead to higher execution.
Listed below are the small print on Apple’s new Siri structure, per Mark Gurman:
For iOS 19, Apple’s plan is to merge each programs collectively and roll out a brand new Siri structure. I anticipate this to be launched as early as Apple’s Worldwide Builders Convention in June of this yr — with a launch by spring 2026 as a part of iOS 19.4.
This new system will lastly part out the legacy Siri structure, one which’s caught with us for over a decade.
Final however not least, Apple not too long ago handed the keys to Siri to Imaginative and prescient Professional chief Mike Rockwell, and he’s rapidly overhauling management:
Mike Rockwell, head of engineering for the assistant, is changing a lot of Siri’s management with lieutenants from his Imaginative and prescient Professional software program group, based on individuals with data of the matter. He’s additionally restructuring groups associated to speech, understanding, efficiency and person expertise.
Many Apple workers engaged on Siri have reportedly complained about its management, so this is a vital change as nicely.
Whereas it’s too early to name, it actually feels like Apple could have its AI technique much more fleshed-out this yr than they did at WWDC24.
My favourite Apple accent suggestions:
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