Indian liquor heavyweight Radico Khaitan has withdrawn its single-malt whisky ‘Trikal’ following criticism over the model’s non secular undertones. The choice, disclosed in a inventory alternate submitting Wednesday, comes days after public pushback pressured an inner evaluate.
“We perceive that considerations have been raised,” the corporate stated in its BSE assertion. “As a accountable and delicate group, we now have determined to withdraw the model.”
‘Trikal’—a Sanskrit phrase that means “thrice” (previous, current, and future)—was described by the corporate as a tribute to Indian heritage. “It displays our deep-rooted perception in honoring India’s wealthy heritage whereas embracing progress and innovation,” Radico stated.
“It’s our humble effort to showcase Indian craftsmanship to the world and make our nation proud.”
“This isn’t only a enterprise resolution,” the assertion added. “It’s a gesture of respect, reflection, and our unwavering dedication to honour the emotions of our individuals and our nation.”
The controversy hit extra than simply sentiment. On Might 26, Radico’s shares fell 0.51%, closing at ₹2,440, after early positive aspects fizzled amid the uproar.
Market watchers count on extra strain within the close to time period. The model additionally confronted regulatory resistance. “The whisky has neither been allowed to be manufactured within the state, nor has any approval been granted for registration or sale,” Uttarakhand Excise Commissioner Harichandra Semwal was quoted as saying in an ANI report.
Radico, one in all India’s prime IMFL producers, emphasised its cultural sensitivity. “We’re born of this land, constructed by its individuals, and devoted to upholding its values,” the corporate stated.
