One night, whereas unwinding with pals at a preferred lounge in Bengaluru’s upscale Indiranagar—the Suta sisters discovered themselves gazing throughout the road at an enthralling constructing. “We have been simply sitting there, and we stated, ‘In the future, we’ll open a retailer proper there,’” It felt like a scene straight out of a Bollywood movie—daring, spontaneous, and barely surreal. “We’d by no means seen such an attractive house,” they recall and months later that actual spot turned house to Suta’s first offline retailer.
Suta, the Mumbai-based model is reimagining Indian handwoven sarees for the up to date shopper—mixing timeless craftsmanship with trendy aesthetics. Catering to those that search class with out heavy custom. Co-founded by sisters Sujata Biswas and Taniya Biswas in 2016 with Rs 6 lakh, the model lately launched its fifteenth retailer in Bengaluru. Whereas speaking to Enterprise Immediately, the Biswas sisters revealed how the online-first model emerged after they left their jobs and now eye IPO not instantly however positively.
Suta crossed Rs 75 crore income as of March 2025 which has similarities to what it generated in 2024 and whereas the corporate is worthwhile, the income narrowed in final monetary yr to which the sisters say they it was not due to the large offline growth they did in final two years however just a few “incorrect choices” like just a few launches, hires, and so on that didn’t go as anticipated.
Taking part in closely on the franchise-led offline mannequin which prices between Rs 30-Rs 35 lakh together with a income share, Sujata says that this mannequin works greatest as there’s not heavy funding upfront.
“We’re a bootstrapped firm and whereas sooner or later we could search a VC route, we don’t wish to be a model that opens and closes shops in a blink of an eye fixed,” says Taniya. The model has just a few loans in its stability sheet which they’re utilizing for growth.
Suta, initially recognized for its sarees, has diversified its product vary to incorporate menswear, kidswear, and equipment, providing prospects a broader choice. At current managing over 5,000 SKUs and dealing with 17,000 artisans and making curated launches roughly thrice a month.
Their saree costs begin at roughly ₹1,500 and may go as much as ₹50,000, catering to a large spectrum of shoppers.
In keeping with a report by Ajmera Trend, the Indian saree market is presently valued at $6.3 billion. Within the world context, India is a number one exporter of sarees, with annual exports exceeding $300 million. Whereas legacy manufacturers like Nalli and Kalanjali have lengthy dominated the market, rising startups resembling Indian Ethnic Co and Shobitam are making notable inroads, capturing the eye of youthful, digitally savvy shoppers.
The co-founders acknowledge that progressing from ₹75 crore to ₹100 crore in income presents its personal set of challenges, however they’re captivated with embracing them. Wanting forward, the Biswas sisters have plans to develop their model by opening further shops and exploring worldwide markets, aiming to carry their distinctive mix of custom and up to date design to a worldwide viewers.
