Spotify’s Loud & Clear initiative, which reveals knowledge about stream counts and royalty payouts on the platform, has unveiled 2024 knowledge for Italy and Spain.
And whereas the info exhibits strong progress in music consumption and artists’ earnings in Spain, it’s Italy’s numbers that steal the present.
Royalties generated by Italian artists on Spotify jumped 20% year-on-year in 2024, to almost EUR €150 million, or round USD $162 million on the common trade price for final yr.
Equally notably, Italian-language music is seeing a surge in reputation globally – no less than on Spotify. For the primary time, Italian-language music joined the “$100 million-plus” membership, that’s, these languages whose music generates no less than $100 million in royalties per yr.
Italian has joined seven different languages on this membership: English, French, German, Japanese, Korean, Portuguese, and Spanish. Again in 2017, solely English and Spanish surpassed the $100 million threshold.
(To be clear, this record isn’t an ideal reflection of which language’s music is hottest worldwide; it’s impacted by Spotify’s footprint. If Spotify had been out there in China, Mandarin would undoubtedly be on the record.)
Spotify famous that about 50% of the royalties earned by Italian artists got here from exterior Italy. Globally, royalties earned on Italian music jumped 23% YoY. Spotify customers within the US have created 130 million playlists that includes Italian artists, a better quantity than in Italy itself, Spotify mentioned.
“Streaming actually permits extra artists to succeed and be heard each in their very own nation and all over the world. The cash paid to artists and the variety of artists benefiting from it’s rising yr by yr,” mentioned Federica Tremolada, Normal Supervisor Europe at Spotify.
“However the music trade’s progress isn’t simply monetary – it’s cultural. We live in a music trade with out borders like by no means earlier than. Followers are driving this new period of musical success, and Spotify’s position is to attach much more listeners all over the world.”
“We live in a music trade with out borders like by no means earlier than.”
Federica Tremolada, Spotify
Italy has been seeing a few of the quickest recorded music market progress of any developed nation. Based on knowledge from music trade commerce group FIMI, recorded music revenues grew 8.5% YoY in 2024, to €461.2 million ($499.1 million).
Music streaming subscriptions accounted for 44.1% of that determine, rising 17.1% YoY to €204.9 million ($221.8 million).
About 40% of the royalties generated by Italian artists in 2024 got here from music by indie artists or labels, the platform mentioned, which is considerably decrease than the typical throughout Spotify as a complete. Earlier this yr, Spotify mentioned about half of royalties had been accounted for by indies.
In the meantime, Spotify’s knowledge for Spain confirmed one other rising market – although at a considerably slower tempo than Italy.
Royalties generated by Spanish artists on Spotify jumped 11% YoY to €137 million ($148 million), and greater than 50% of royalties got here from listeners exterior Spain – maybe not a shock, given the scale of the Spanish-speaking music market exterior Spain.
That represents a considerably sooner tempo of progress than Spain’s recorded music market as a complete, which noticed revenues develop 9.4% YoY to €568.8 million ($615.5 million) in 2024, based on trade group Promusicae.
“Music carried out in Spanish continues to rise globally, rating among the many top-performing languages on Spotify in 2024. Royalties grew by 16% vs. 2023, and have almost doubled since 2021,” Spotify mentioned.
Some 60% of the royalties generated by Spanish artists got here from indie artists or labels, properly above the typical on Spotify worldwide.
“Artists in Spain – each rising and established – are constructing sustainable careers by means of streaming, and extra are attaining success every year,” mentioned Melanie Parejo, Head of Music for Southern and Japanese Europe at Spotify.
“As soon as once more, we see the rise of Spanish-language music and the power of native expertise to generate revenue past our borders, confirming that streaming stays a driving power within the music trade.”
“As soon as once more, we see the rise of Spanish-language music and the power of native expertise to generate revenue past our borders.”
Melanie Parejo, Spotify
Spotify says that about 850 million playlists on its platform embody Spanish artists.
In each Italy and Spain, the variety of artists incomes above the €10,000, €50,000, and €100,000 thresholds has doubled since 2019, Spotify mentioned.Music Enterprise Worldwide
