TikTok has unveiled three new artist campaigns supporting new album releases from Jin of BTS, Damiano David of Måneskin, and a posthumous launch from EDM pioneer Avicii.
These campaigns observe the platform’s latest partnerships with artists together with Tate McRae, Woman Gaga, Selena Gomez & Benny Blanco, Billie Eilish, Rauw Alejandro, Put up Malone, Sabrina Carpenter, Coldplay and ROSÉ. The platform additionally launched an in-app expertise for Taylor Swift’s album The Tortured Poets Division.
The #aviciiforever marketing campaign celebrates a brand new 19-track compilation album from the late Swedish producer. Customers looking “Avicii” will be capable to entry an unique content material hub that includes music, archive footage and movies, and Fan Highlight movies.
The AVICII FOREVER album dropped on Friday (Might 16), and has been obtainable to ‘pre-save’ from TikTok to music streaming platforms since Might 10.
Regardless of his passing in 2018, Avicii maintains robust affect on TikTok, with 1.3 million followers and over 5 billion views of #Avicii content material. His 2015 monitor The Nights not too long ago went viral on the platform, accumulating nearly 3 million video creations and exceeding 20 billion views.
This comes as digital music grew to become some of the standard genres on the platform, TikTok mentioned. The platform formally launched the #ElectronicMusic hub in 2024. Content material with this tag acquired 13.4 billion views in 2024, up 45% YoY.
In September 2022, Pophouse Leisure, the Swedish leisure firm led by former Common Music Sweden Managing Director Per Sundin, acquired a 75% curiosity within the masters and publishing catalog of Avicii.
In the meantime, BTS member Jin‘s #Jin_Echo marketing campaign on TikTok introduces a number of in-app experiences selling his new mini-album Echo. The marketing campaign contains mission-based profile frames, group duties unlocking unique photographs by means of the ‘Add to Music App’ function, and an unique livestream of Jin’s album launch celebration and efficiency of Don’t Say You Love Me @Seongsu.
Jin’s marketing campaign comes amid the rising Okay-pop group on TikTok, the quickest rising style on the platform. Greater than 65 million posts have been tagged with the #kpop hashtag on TikTok, with content material that includes Jin producing 13.9 million movies.
This isn’t Jin’s first album launch marketing campaign on TikTok. In November final 12 months, Jin partnered with the platform on a multimedia marketing campaign in assist of his first solo album, Completely happy.
One other BTS member, Jimin, additionally partnered with TikTok on an in-app hub to advertise his MUSE album in 2024.
TikTok has additionally rolled out a devoted in-app expertise for FUNNY little FEARS, the debut solo album of Måneskin frontman Damiano David. Customers looking the artist’s identify or album title will be capable to entry a devoted web page that includes unique content material from David and community-generated movies.
The marketing campaign contains interactive components just like the Unhealthy Recommendation Solely animation impact, which customers can apply instantly from David’s profile. Though David solely joined TikTok lower than a 12 months in the past, he has thus far collected practically 27 million likes. His single Voices has already been utilized in over 2,000 movies since launch.
These campaigns arrive as TikTok soft-launched TikTok for Artists, a brand new service providing artists analytics instruments to see how their music is acting on the platform, and what kind of content material followers are participating with. It additionally provides artists entry to options for selling their music.
The service is just like the “for artists” companies launched by music streaming platforms like Spotify and SoundCloud, which additionally provide analytics and promotional instruments. Like Spotify’s service, however in contrast to SoundCloud’s, it is going to be free to make use of, MBW reported final month.
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