Monday, 19 Could 2025
Some “thank god a few of you remembered as a result of I assumed I used to be going nuts” follow-up relating to my remembrance the opposite day, “15 Years Later: ‘Very Insightful and Not Unfavourable’”. I wrote:
So, what would you do if Steve Jobs was quoted in a viral weblog
put up saying, “We predict «Your Title Right here»’s put up could be very
insightful and never damaging”? I made a decision to simply sit there with a
smug look on my face for just a few days (which, arguably, isn’t all
that completely different from what I do most days) and faux that it was
no massive deal. I didn’t hyperlink to it or point out it on Daring Fireball,
and so far as I can inform, I didn’t even tweet it. As finest I
can recall, I assumed I ought to simply play it cool. I imply in fact
my article about why Apple modified Part 3.3.1 was proper. Why
brag? Provided that Steve Jobs was studying Daring Fireball, I didn’t
need him to learn a put up from me performing prefer it was a giant deal that
he’d really helpful a chunk I wrote and agreed with it.
A few dozen long-time readers recalled that I did, the truth is, acknowledge it on Daring Fireball — and as quickly as I noticed the primary message, all of it got here again to me. I by no means linked to the viral weblog put up the place Jobs was quoted recommending my article. I by no means talked about it in a put up. However I did acknowledge it, in what’s clearly probably the most Daring-Fireball-ish means attainable: I made it the slogan beneath the brand banner. That it was solely ever a slogan in a PNG emblem graphic explains why I couldn’t discover it by looking out. And I nonetheless have that model of the brand (as a result of I preserve all the pieces):
I can’t keep in mind if I omitted the very earlier than insightful for aesthetic size, humility, or as a result of I by some means thought it was punchier. However my 2025 self thinks it was a mistake to omit it. It certainly seems blurry in your display right now, as a result of it’s a 1× graphic scaled to the right dimension. In April 2010, 2× retina decision wasn’t but a factor — keep in mind, that was the very month that Gizmodo revealed particulars relating to a stolen iPhone 4 prototype, which was the gadget that launched “retina decision” to the world. At 50 %, you may see it pixel-perfect (the slogan is rendered in Susan Kare’s beautiful Kare 5 Dots pixel font), however small:
Within the very early days, there was all the time a slogan beneath the DF emblem. Initially: “Mac Punditry and Curmudgeonry”. Then, for a number of years, I’d combine it up, with descriptive slogans like “Mac + Net Nerdery, And so forth.”, but additionally with ones that had been simply there for enjoyable: “Now With Retsyn”, “Easy Methods and Nonsense”, and, in the course of the 2008 World Sequence, “Phillies Fever”. However for the final decade or so, I’ve left the brand banner slogan-less most weeks of the 12 months.
Looks like the best time to carry again just a little whimsy, so I’ve put “Very Insightful and Not Unfavourable” again because the slogan for now, and I’m considering I ought to preserve sometimes having some enjoyable up there.
