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Apple loses yet one more spherical in “iPhone” trademark battle in Brazil


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After a unanimous determination in a federal courtroom, Apple has suffered yet one more authorized setback in Brazil, this time over the rights to the “iPhone” trademark.

A little bit of background

Longtime 9to5Mac readers could do not forget that Brazilian electronics firm IGB Eletrônica (previously Gradiente) has been preventing Apple for greater than a decade over the proper to make use of the “iPhone” identify within the nation.

Gradiente filed for the “G Gradiente Iphone” trademark in 2000 and was granted registration in 2008. By that time, Apple had clearly already launched its iPhone globally.

When Apple tried to register the “iPhone” trademark in Brazil, the appliance was denied as a result of Gradiente’s earlier declare. Apple sued, since Gradiente nonetheless hadn’t truly launched a cellphone beneath that identify.

So, Gradiente launched a cellphone beneath that identify.

Through the years, the 2 corporations have traded authorized wins and losses in a battle that now entails a number of lawsuits and even Brazil’s Supreme Courtroom. And whereas Gradiente has been attempting to argue for shared rights to the identify, Apple has insisted on exclusivity.

Right now, Apple’s street bought slightly more durable

As reported by O Globo (by way of MacMagazine), a federal courtroom dominated in favor of Gradiente in a unanimous determination (5–0), annulling a earlier determination that had stripped the corporate of its rights to the “G Gradiente Iphone” trademark as a result of non-use.

For now, Apple nonetheless holds unique rights to make use of the “iPhone” identify for its personal merchandise in Brazil, however this ruling may complicate that place whether it is upheld by greater courts.

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