Occurring 20 years now, Kantar has launched its BrandZ Most Beneficial World Manufacturers report, which mixes monetary knowledge with client notion metrics to search out the world’s 100 most useful manufacturers.
In a yr by which the overall worth of the Prime 100 reached an all-time excessive of $10.7 trillion (a 29% soar from final yr), Apple has as soon as once more led the pack.
What the report exhibits
After a seven-year stint by which it misplaced the highest place, Apple was in a position to safe the lead for the fourth yr in a row.
The corporate’s model worth reached $1.3 trillion, up 28% from final yr’s report. As Kantar notes, Apple alone represents greater than 12% of the overall worth of the World Prime 100.
In accordance with Kantar, Apple exemplifies its “Significant, Completely different, and Salient” framework, which incorporates the three traits its methodology makes use of to outline sturdy model fairness. That edge, the report says, has helped Apple preserve momentum even amid international financial uncertainty and intense competitors.
After all, AI
Unsurprisingly, AI performed a major position within the report. NVIDIA jumped to fifth place on the again of a 152% year-over-year improve in model worth, the most important of any firm on the listing. In the meantime, OpenAI’s ChatGPT debuted at #60, with a model worth of $43.5 billion.
In actual fact, the report devotes important house to exhibiting how AI is reshaping advertising, product growth, inventive workflows, and media technique.
It highlights Coca-Cola, Reckitt, and PepsiCo for his or her use of AI to speed up all the things from marketing campaign localization to snack formulation.
You may learn the complete Kantar BrandZ 2025 report right here.
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