A month after its launch, Reservoir Media’s newly established Mumbai subsidiary, PopIndia, has made its first catalog deal in India.
The corporate stated on Thursday (Could 15) that it has acquired the publishing and grasp rights to the complete Musicraft Leisure catalog.
The transaction, whose monetary phrases weren’t disclosed, provides Reservoir management of over 1,000 recordings spanning a number of many years and genres, together with Musicraft’s YouTube channel with over 3 million subscribers.
Based in 1980, Musicraft makes a speciality of ‘Indie Bollywood’ music with productions that includes Bollywood-style preparations that exist independently of movie soundtracks. The catalog consists of Qawwali songs, a devotional singing custom relationship to thirteenth century Delhi that maintains widespread reputation throughout India, Pakistan, Bangladesh, and Afghanistan.
The catalog options works from a number of regional artists, headlined by Ashok Zakhmi, a Qawwali performer whose four-decade profession consists of touring all through India. Zakhmi’s collaboration with Tina Parveen on Mast Jawani Teri Mujhko Pagal Kar Gayi Re has accrued greater than 305 million YouTube views.
“Over time, we’ve got proudly constructed a catalog that represents the varied music and listeners of India. We’re excited to be partnering with PopIndia to assist amplify these songs and convey them to a good broader viewers.”
Aparna Shah, Musicraft Leisure
Different performers represented within the acquisition embrace Gyasuddin Warsi, Majid Shola, M. Aaga Fankar, Usman Taj, Kausar Sabri, Anwar Jani, Afsar Azad, and Yusuf Azad.
Aparna Shah, Director of Musicraft’s guardian firm, Tanatan Talkies Music Pvt Ltd, stated: “Over time, we’ve got proudly constructed a catalog that represents the varied music and listeners of India. We’re excited to be partnering with PopIndia to assist amplify these songs and convey them to a good broader viewers.”
Reservoir introduced on April 17 that it’s launching PopIndia to signal and develop regional expertise, in addition to purchase publishing and recorded music catalogs.
The subsidiary additionally serves as sub-publisher for Reservoir’s world music catalogs inside Indian and South Asian markets whereas providing music supervision and rights administration companies.
PopIndia is being overseen by Spek, who turned Government Vice President of Worldwide and Rising Markets at Reservoir after a 2020 partnership between Reservoir and PopArabia, the corporate Spek based in 2011.
“This marks a significant step ahead for PopIndia — our first full catalog acquisition, masking over a thousand recordings that span many years of Indian music.”
Spek, Reservoir Media
Commenting on the Musicraft acquisition Spek stated: “This marks a significant step ahead for PopIndia — our first full catalog acquisition, masking over a thousand recordings that span many years of Indian music.”
“What drew us to Musicraft was the standard and historic vary of the repertoire, from industrial pop music to genres like Qawwali that mirror the subcontinent’s deep musical roots. Our technique in India is concentrated on long-term worth creation, and that begins with investing in catalogs that matter — culturally and commercially. We see a rising world urge for food for Indian music, and this deal positions us properly to satisfy that demand with credible, well-curated content material.”
Music Enterprise Worldwide
