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Revered A&R govt Rob Stevenson and Label Ops govt Matt Signore have launched a brand new report label referred to as ALTER MUSIC.
The brand new label has entered right into a three way partnership partnership with Firebird Music Holdings, a firm based by business veterans Nat Zilkha and Nathan Hubbard.
In line with the official announcement, the partnership between ALTER and Firebird will “speed up the expansion” of the brand new indie label by “monetary, analytical, and strategic help to construct a compelling roster of artists”.
It added: “Backed by 30 years of A&R expertise, ALTER is devoted to constructing a collaborative setting between artist and label, so artists can focus 100% on music”.
Stevenson and Signore have been each beforehand in management roles at 300 Leisure.
Commenting on the partnership wth ALTER, Zilkha mentioned: “Rob Stevenson, Matt Signore, and the ALTER workforce are true innovators who’re making a dynamic new dwelling for artists with a long run method to serving to construct significant careers.”
“Rob Stevenson, Matt Signore, and the ALTER workforce are true innovators who’re making a dynamic new dwelling for artists with a long run method to serving to construct significant careers.”
Nat Zilkha, Firebird
Added Zilkha: “The workforce at Alter possesses precisely the form of artistic and enterprise acumen we search for in our companions. We’re excited to harness the facility of the Firebird ecosystem to raise Alter to new heights.”
The partnership with ALTER marks the most recent for acquisitive Firebird, which was based in 2022 by former Ticketmaster CEO Nathan Hubbard and ex-KKR accomplice Nat Zilkha, with Raine Group as its lead investor.
In January, Firebird inked what it described as a “transformational deal” with British artist Yungblud (actual title Dominic Harrison).
Firebird, which claims to be the “engine that powers over 1,000 artists worldwide”, has picked up stakes in quite a lot of music and music-adjacent firms over the previous couple of years.
In September 2022, MBW solely revealed that the US firm had acquired a minority stake in Coran Capshaw’s Pink Gentle Administration.
Two months later, we found that Firebird had purchased a important stake in UK-headquartered Transgressive Data.
Nat Zilkha advised Billboard on the time that though Firebird had struck some minority-equity transactions, “most of [the deals we have done] is purchase majority stakes”.
In June 2023, the Wall RoadJournal reported that the corporate had raised greater than $400 million from buyers together with Goldman Sachs, KKR and Pritzker Group.
In September 2024, the corporate struck up a three way partnership with Los Angeles-based artist administration firm Hills Artists.
“We’re creating ALTER Music to concurrently help an artist’s ongoing artistic imaginative and prescient and construct their enterprise on a strong basis, so music will be enjoyable once more.”
Rob Stevenson, ALTER Music
“We’re creating ALTER Music to concurrently help an artist’s ongoing artistic imaginative and prescient and construct their enterprise on a strong basis, so music will be enjoyable once more,” mentioned Rob Stevenson, Founding father of ALTER Music.
“Our aim is to offer artists with most optionality as they develop as individuals and creators. We consider A&R is greater than watching stream counts, nice artists are greater than content material, and followers are greater than customers.
“Analyzing information is vital to level you in the proper normal course, however it’ll by no means get you to the vacation spot by itself. For long run success, our instincts, artistic pondering, and clear communication all play key roles.”
A&R veteran Rob Stevenson joined 300 Leisure in 2020, and exited following the label’s sale to Warner Music Group.
Previous to becoming a member of 300, from 2011 onwards, Stevenson was EVP at Republic Data.
At Republic, he signed notable artists like Gotye, who launched the Grammy-winning world smash Someone That I Used to Know.
Stevenson additionally spearheaded the A&R workforce at Republic that signed artists akin to Of Monsters and Males, James Bay, Amine, and Put up Malone.
The exec additionally spent quite a lot of years working at Island Def Jam, the place he signed and guided the careers of artists akin to The Killers, Fall Out Boy and Sum 41. In 2008, Stevenson moved on to Virgin Data America, the place he was appointed President of A&R.
In that position, he oversaw the A&R workforce accountable for releases akin to Katy Perry’s blockbuster multi-platinum-selling album, Teenage Dream, in addition to different main information from LCD Soundsystem, The Decemberists and Alice In Chains. Stevenson additionally labored with The Beastie Boys.
ALTER Music’s roster contains British singer, songwriter and actress NaomiScott, whose latest starring roles embody Smile 2, and who’s now engaged on an upcoming undertaking with artistic collaborator Lido.
The roster additionally contains Belfast-based post-punk/digital duo Chalk, who’ve simply accomplished a bought out run of headline exhibits in Europe, are about to embark on a full competition slate this summer time, and plan to launch their debut album subsequent Spring;.
The roster additionally additionally options Berlin-based Chinese language-German different artist LIA LIA who just lately starred in Anne Imhof’s NYC efficiency artwork set up DOOM: Home of Hope/
NYC-based indie-pop singer-songwriter Gus Dapperton can also be on the ALTER roster, as is San Diego “skater-turned-artist” Brent de la Cruz, whose first EP NOIR and viral teaser trailer has garnered 1M views and has an LP coming this fall.Music Enterprise Worldwide
