WASHINGTON — President Trump’s govt order to decrease drug costs by sweeping, cross-agency motion left leaders within the pharmaceutical business scrambling Monday to make sense of what could also be forward — and the right way to reply.
The announcement was lengthy on messaging, however brief on particulars. That will clarify why share costs for a lot of pharmaceutical and biotech corporations dropped within the hours earlier than the announcement, however gained floor after buyers took inventory of Trump’s strikes.
“This has the texture of a Reality Social publish within the type of an govt order,” mentioned Brian Reid of Reid Strategic, a marketing consultant who works with drug corporations on pricing and entry points. “It’s a bully pulpit transfer. There’s no precise directions on the right way to use the legislation to effectuate this. It’s merely a press release that he desires costs to be decrease.”
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