Israeli ad-tech firm Perion Community (Nasdaq: PERI; TASE: PERI) as we speak introduced the acquisition of Greenbids, an AI platform that creates customized algorithms for campaign-level optimization throughout walled backyard platforms resembling YouTube, Fb and Instagram, in addition to main DSPs like Google DV360 and The Commerce Desk. The acquisition is for as much as $65 million, comprised of $27.5 million in money paid upon closing, a two-year money earnout of $22.5 million, and a three-year worker retention of $15 million in money and fairness.
Perion says the acquisition strengthens its capability to ship customized, performance-based promoting at scale, unlocking new income alternatives and growing its capability to realize market share. It’s anticipated to drive increased shopper retention and positively contribute to Perion’s income and adjusted EBITDA already this 12 months.
Greenbids’ expertise creates customized bidding algorithms, tailor-made for every model, making certain that media investments are extra environment friendly, performance-driven, and accountable. This not solely improves outcomes but additionally provides manufacturers larger management and transparency over how their budgets are spent. Greenbids brings a rising shopper base of over 80 manufacturers utilizing its platform, together with Spotify, Ford, and Accor.
The acquisition expands Perion’s addressable market by including walled backyard channels resembling YouTube, Fb, and Instagram, along with AI-driven lower-funnel capabilities, complementing its present energy in high and mid-funnel environments, together with CTV, DOOH, and the open net. Greenbids’ expertise shall be embedded into the Perion One platform, positioning Perion to seize a larger share of efficiency budgets and drive increased retention by means of brand-specific optimization at scale. Perion CEO Tal Jacobson stated, “We see the acquisition of Greenbids as a quantum leap for the Perion One platform capabilities. We’re taking one other vital step ahead in advancing Perion One because the platform of selection for manufacturers and companies the place media funding completely aligns with model outcomes. Greenbids’ expertise provides a robust layer of algorithmic intelligence tailor-made to every model’s distinctive objectives. Mixed with Perion’s multi-channel attain, we now have a scalable benefit that may ship optimized efficiency, which is particularly significant to advertisers and types in unsure monetary environments, as we deal with decreasing waste and growing ROI on media spend.”
He added. “It’s vital to notice that the Greenbids product shall be applied instantly into the Perion Suite of options underneath the brand new identify of Perion Algo, and the workforce will turn out to be a part of the Perion workforce at day one, which is able to scale back any PMI challenges as these options proceed to scale, and enabling our Gross sales workforce to introduce these options to a broader market rapidly.”
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Greenbids cofounder and CEO Guillaume Grimbert stated: “Up to now 12 months, we began to listen to an increasing number of about Perion from Manufacturers we interacted with which made us curious to know their new options, which is now the Perion One Platform, and that initiated our preliminary partnership that led to this transaction. Becoming a member of Perion permits us to convey our expertise into an organization that shares our imaginative and prescient for smarter and extra sustainable promoting. Collectively, now we have a robust alternative to scale promoting intelligence globally and assist extra manufacturers obtain significant enterprise outcomes with larger transparency and affect.”
Printed by Globes, Israel enterprise information – en.globes.co.il – on Might 13, 2025.
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