President Donald Trump is making an attempt to revive a well-recognized marketing campaign trick: reducing prescription drug costs. On Sunday, he introduced plans to reintroduce a “most favored nation” coverage aimed toward capping U.S. drug prices on the lowest worth provided in different international locations.
The govt order, signed on Monday, directs the U.S. commerce consultant and Commerce Division to go after international international locations that “suppress” drug costs at America’s expense. It additionally instructs the Division of Well being and Human Providers to stress pharmaceutical firms into providing their “greatest costs” to U.S. shoppers, and calls on the Meals and Drug Administration to contemplate increasing drug imports from nations with lower-cost medicine.
If negotiations stall, Trump has tapped Well being and Human Providers Secretary Robert F. Kennedy to implement the coverage, which may set U.S. drug costs to match these paid by different rich international locations. Trump, by no means one to understate issues, steered the transfer was a populist victory.
“Our Nation will lastly be handled pretty,” he wrote on Fact Social. “Healthcare Prices might be diminished by numbers by no means even considered earlier than. Moreover, on high of every little thing else, america will save TRILLIONS OF DOLLARS.”

However like many Trump insurance policies, this one sounds higher on paper than it really works in apply.
For starters, it’s unclear which medicine might be affected. Officers mentioned the scope might be broader than Trump’s try to do that in his first time period, which was restricted to Medicare Half B medicine, however questions stay about whether or not the plan can legally attain into Medicaid or non-public insurance coverage markets.
“If this touches all medicine for all individuals, it’s way more formidable, however the ripple results are way more unsure,” Tricia Neuman, govt director for this system on Medicare coverage at KFF, advised NBC Information. “I’d count on the drug business to throw each authorized argument at this proposal.”
If the coverage finally ends up being slender once more, most Individuals received’t discover a lot distinction on the pharmacy counter. ABC Information reported that widespread prescriptions stuffed at retail pharmacies doubtless received’t be impacted in any respect.
And whereas Trump is now promising drug costs will fall by 59%, this is identical man whose tariffs made flowers, groceries, and toys costlier. Forgive Individuals in the event that they don’t maintain their breath.
Progressive Sen. Bernie Sanders of Vermont, a longtime advocate for well being care reform, pushed again on the plan, saying that whereas he agrees that drug prices are too excessive within the U.S, “[t]he drawback just isn’t that the worth of prescribed drugs is just too low in Europe and Canada. The issue is that the terribly grasping pharmaceutical business revamped $100 billion in income final yr by ripping off the American individuals.”
“Additional, as Trump effectively is aware of, his govt order might be thrown out by the courts,” Sanders added.
Naturally, the pharmaceutical business can also be pushing again. PhRMA, a serious business lobbying group, slammed the transfer as a “unhealthy deal” for Individuals and warned that reducing into income may damage future drug analysis and growth.
“Importing international costs will reduce billions of {dollars} from Medicare with no assure that it helps sufferers or improves their entry to medicines,” CEO Stephen Ubl advised ABC in an announcement. “It jeopardizes the lots of of billions our member firms are planning to spend money on America.”
Different consultants agree there isn’t a silver bullet.
Analysts with the College of Southern California mentioned the coverage can’t override the fundamental economics of the worldwide drug market, the place U.S. shoppers successfully subsidize the remainder of the world. Their analysis means that many drug makers could pull out of much less worthwhile abroad markets with the intention to maintain their U.S. prices excessive.
“In sum, everybody loses,” they concluded.
Nonetheless, Trump’s rhetoric on drug costs would possibly hit a nerve. Greater than 3 in 4 U.S. adults say drugs are unaffordable, in accordance with a 2022 KFF ballot. Trump has lengthy accused pharmaceutical firms of “getting away with homicide,” and that frustration cuts throughout celebration traces.
However while you peel again the layers, this seems much less like critical coverage and extra like marketing campaign theater. It could seize headlines—and will barely increase his sagging approval score—nevertheless it’s unclear whether or not it’ll truly decrease your invoice on the pharmacy.